Responsibilities

• Support and help maintain annual social media strategy aligned to brand and business objectives.
• Assist with the creation of content calendars across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
• Develop engaging content including videos, customer stories, product highlights, educational content, and behind-the-scenes features.
• Monitor social channels and engage with customers, partners, and industry influencers.
• Analyze and report on engagement, reach, follower growth, and campaign performance.
• Support the execution of influencer marketing programs focused on plumbing professionals, trade schools, contractors, and industry advocates.
• Identify, recruit, and coordinate influencer and brand ambassador relationships.
• Coordinate product seeding, campaign briefs, contracts, and content approvals.
• Measure influencer performance and ROI through engagement, impressions, leads, and brand awareness metrics.
• Build long-term relationships with key voices within the plumbing and home improvement industries.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, or related field.
• 3+ years of experience in digital marketing, social media, communications, or content marketing.
• Experience managing social media platforms and content calendars.
• Experience working with influencers, creators, ambassadors, or community-building programs.
• Strong copywriting, storytelling, and content creation skills.
• Experience with analytics and reporting tools.

Preferred

• Experience in manufacturing, building products, plumbing, construction, or home improvement industries.
• Experience creating video and short-form social content.
• Familiarity with HubSpot, Salesforce, Google Analytics, Hootsuite, Sprout Social, Canva, Adobe Creative Suite, or similar platforms.