Digital Marketing Specialist

Novi, MI (Hybrid)

$57K/yr – $89K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own the full social media ecosystem from strategy to influencer programs and cross-functional collaboration, driving content across platforms, analytics, and PR alignment.

  • Own social strategy and execution across channels
  • Build and manage influencer/brand ambassador programs
  • Collaborate with PR and content teams to translate product features into customer-focused messaging

Job Description

Responsibilities

  • Social Media Strategy & Execution
  • Support and help maintain annual social media strategy aligned to brand and business objectives.
  • Assist with the creation of content calendars across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
  • Develop engaging content including videos, customer stories, product highlights, educational content, and behind-the-scenes features.
  • Monitor social channels and engage with customers, partners, and industry influencers.
  • Analyze and report on engagement, reach, follower growth, and campaign performance.
  • Influencer & Brand Ambassador Programs
  • Support the execution of influencer marketing programs focused on plumbing professionals, trade schools, contractors, and industry advocates.
  • Identify, recruit, and coordinate influencer and brand ambassador relationships.
  • Coordinate product seeding, campaign briefs, contracts, and content approvals.

Requirements

  • Bachelor's degree in Marketing, Communications, Digital Marketing, or related field.
  • 3+ years of experience in digital marketing, social media, communications, or content marketing.
  • Experience managing social media platforms and content calendars.
  • Experience working with influencers, creators, ambassadors, or community-building programs.
  • Strong copywriting, storytelling, and content creation skills.
  • Experience with analytics and reporting tools.

Preferred

  • Experience in manufacturing, building products, plumbing, construction, or home improvement industries.
  • Experience creating video and short-form social content.
  • Familiarity with HubSpot, Salesforce, Google Analytics, Hootsuite, Sprout Social, Canva, Adobe Creative Suite, or similar platforms.
Masco Corporation logo

Masco Corporation

Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our products enhance the way consumers all over the world experience and enjoy their living spaces. Our portfolio of industry-leading brands includes Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; and HotSpring® spas, to name a few. At Masco, we believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create returns for our shareholders and improve the world around us. We believe a strong, supportive presence in the communities where we live, work and do business is vital. We partner with organizations that are as driven as we are to support the growth of our communities, encourage and enable equity and provide safe, affordable housing for all families.Plumbing:Axor, BrassCraft®, Bristan®, Brizo®, Caldera®Spas, Delta®, Endless Pools®, Hansgrohe®, HotSpring®, Newport Brass®, Peerless®, Mercury Plastics LLCDecorative Architectural:Behr® , KILZ®, Liberty® HardwareFor more information about Masco Corporation, visit masco.com.

Founded in 1929
Livonia, Michigan, USA
10K employees (1,000 in marketing)

Traffic Signals

Monthly Visitors
46K
Traffic Source Mix
Search
26.9%
Direct
41.3%
Referral
23%
Social
7.7%
Paid
0.9%

Headcount Trend

Current headcount: ~10.2K

Marketing Team

Marketing Team Size
610 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

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