Digital Marketing Specialist

USA (On-site)

$45K/yr – $55K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize multi-channel client campaigns by turning performance data into ROI-ready insights, with cross-functional alignment to drive outcomes for LocaliQ/USA TODAY clients.

  • Own multi-channel campaign execution across search, social, display, LocaliQ platforms, and print where applicable.
  • Translate performance data into actionable insights and lead ROI-focused reviews with Sales and Optimization teams.
  • Stay ahead of industry trends, test new ideas, and deliver innovative solutions to clients.

Job Description

Responsibilities

  • Build strong, lasting client relationships grounded in trust, transparency, and results.
  • Plan, manage, and optimize multi-channel campaigns across:
  • Search (Google Ads)
  • Social Media
  • Display Advertising
  • LocaliQ proprietary platforms
  • Print (where applicable)
  • Analyze campaign performance and deliver actionable insights that help clients exceed their goals.
  • Work cross-functionally with Sales and Optimization teams to align strategy, execution, and results.
  • Lead performance reviews that clearly communicate ROI, wins, and future opportunities.
  • Continuously monitor trends, test new ideas, and bring innovative solutions to your clients.

Requirements

  • Bachelor’s degree in Marketing, Business, Advertising, or related field
  • 2+ years managing digital advertising campaigns
  • 3+ years in account management or client-facing roles
  • Strong understanding of digital marketing channels and performance metrics
  • Google Ads & Google Analytics certifications (preferred)
  • Analytical mindset with the ability to turn data into insights
  • Excellent communication and relationship-building skills
  • Proficiency in Excel, PowerPoint, and CRM tools

    Benefits

    • Make an Impact – Help local businesses grow and succeed
    • Collaborative Culture – Work with smart, supportive teammates
    • Career Growth – Continuous learning and development opportunities
    • Innovation-Driven – Be part of a company evolving with digital marketing trends
    • Great Environment – Flexible work options, team events, and a culture that values balance
    LocaliQ logo

    LocaliQ

    Grow your business with digital marketing powered by AI and local expertise. LocaliQ is how businesses attract and retain the ideal customers. With a platform and a partner that helps you do more with your digital marketing, now all the right leads find you. #NowTheyveFoundYou

    Founded in 2018
    New York, New York, USA
    1.6K employees (617 in marketing)

    Traffic Signals

    Monthly Visitors
    133.1K
    Monthly Google Ads Budget
    $2.3K
    Traffic Source Mix
    Search
    40.2%
    Direct
    48.8%
    Referral
    8.6%
    Social
    1.5%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~1.6K

    Marketing Team

    Marketing Team Size
    542 (34% of company)
    Marketing Roles Posted (Last 30 Days)
    6

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