Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various channels
• Social Media: Manage social media platforms (e.g., LinkedIn, Facebook, Twitter) by creating engaging content, scheduling posts, monitoring conversations, and analyzing performance
• Content Marketing: Develop and execute content marketing strategies, including blog posts, articles, white papers, case studies, and other relevant content to attract and engage target audiences
• SEO: Conduct keyword research, optimize website content and landing pages for search engines, and track SEO performance
• PPC: Manage and optimize paid advertising campaigns on platforms like Google Ads and social media
• Email Marketing: Develop and execute targeted email campaigns, including newsletters, promotional offers, and customer communications
• Website Management: Assist in maintaining and updating the company website, ensuring it is user-friendly, informative, and visually appealing
• Corporate communications
• Develop and execute public relations strategies to enhance Kamco's brand reputation and visibility
• Build and maintain relationships with key media outlets and industry influencers

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience working in digital marketing and/or corporate communications
• Proven experience in developing and executing successful digital marketing campaigns
• Strong understanding of social media platforms and their best practices
• Excellent writing, editing, and proofreading skills
• Experience with content management systems (CMS) and marketing automation platforms
• Proficiency in SEO/SEM and Google analytics
• Strong project management and organizational skills
• Ability to work independently and as part of a team
• Excellent communication and interpersonal skills

Preferred

• Experience with graphic design software (e.g., Adobe Creative Suite)
• Experience with video editing software
• Experience with Mailchimp and Google Ad networks