Jennifer Kostacos MD Premier Medicine & Wellness, a Ms.Medicine-affiliated practice

Digital Marketing Specialist

USA (Remote)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own end-to-end digital marketing for Ms.Medicine and HERmedicine, leading SEO, local search, and paid campaigns, plus reporting and analytics. Own annual content audits, performance narratives, and cross-channel optimization. Coordinate with contractors and stakeholders to improve brand visibility and program registrations.

SEO, local search, and AI-driven optimization leadership
Paid campaigns management and performance reporting
Cross-team collaboration with vendors and leadership for strategic improvements

Job Description

Responsibilities

SEO and Local Search
Manage on-page SEO across the Ms.Medicine website and our practice websites
Manage on-page SEO for HERmedicine's website, including CME event and program pages, ensuring listings and educational content are discoverable and search-optimized
Own local listings management for practice locations across Google Business Profile, Apple Maps, and Bing Places, including updates, posts, and review monitoring
Conduct keyword research and competitive gap analysis to inform content and campaign strategy
Monitor local search performance across the network and identify optimization opportunities at both the brand and practice level
Monitor and optimize for visibility in AI-driven search and answer engines (Google AI Overviews, ChatGPT, Perplexity), including structured content, schema markup, and FAQ formatting that support AI citation
Lead an annual website and content audit for each practice, reviewing technical SEO health, content accuracy and freshness, and brand consistency
Performance Reporting and Analytics
Own our marketing dashboards and reporting infrastructure, working with a contracted BI developer to build and maintain reports across channels

Requirements

3 to 5 years of digital marketing experience; healthcare experience required, preferably in women's health
Nonprofit marketing or communications experience strongly preferred
Solid working knowledge of SEO fundamentals and local search best practices, including Google Business Profile, Apple Maps, and Bing Places management
Familiarity with answer engine optimization (AEO) and generative engine optimization (GEO), or strong interest in staying current as AI search evolves, is a plus
Hands-on experience managing Meta and Google Ads campaigns, including budget management and performance reporting
Comfortable owning reporting and working with dashboard tools; experience with Looker, Looker Studio, or comparable BI platforms is a plus
Experience writing SEO-informed content briefs and collaborating with content writers or creative teams
Familiarity with geofencing or location-based advertising platforms is a plus
Strong analytical instincts and the ability to present data clearly to non-technical stakeholders
Experience coordinating with external contractors or vendors