Digital Marketing Specialist

Round Rock, TX (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end digital marketing and content operations coordinating campaigns across email, social, and web to support business development and government contracting goals.

  • Campaign Execution & Optimization: Plan, deploy, and optimize integrated email, social, paid, and web programs, driving measurable engagement.
  • Content & Design Ownership: Create and maintain marketing assets and visuals that stay on brand across presentations, case studies, whitepapers, and digital assets.
  • Cross-Functional Growth & Analytics: Track key metrics, report insights, and partner with marketing, sales, and leadership to align activities and schedules.

Job Description

Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across email, social media, paid digital, and web channels to drive brand awareness and support business development goals.
  • Create and update marketing and sales materials including presentations, one-pagers, case studies, whitepapers, and digital assets, maintaining visual consistency using established brand guidelines, templates, and design systems.
  • Develop, manage, and grow the company’s social media presence across LinkedIn and other relevant platforms, engaging audiences with timely, on-brand content.
  • Manage email marketing campaigns including list management, template design, copywriting, deployment, and performance reporting.
  • Support website content updates, SEO improvements, and landing page development in coordination with web and technical resources.
  • Support events, trade shows, and conferences — including planning, promotional materials, signage, social coverage, and post-event follow-up campaigns.
  • Support proposal and capture efforts by contributing professionally designed graphics, covers, and layouts for government RFP responses.
  • Track, analyze, and report on key marketing metrics, using data to inform decisions and continuously improve campaign performance.
  • Collaborate with marketing, sales, and leadership to align marketing activities with business development goals and ensure all deliverables are accurate, organized, and delivered on schedule.
  • Continually grow your marketing expertise through industry trends, new tools, certifications, and feedback.

Requirements

  • Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field — or equivalent professional experience
  • 2+ years of experience in digital marketing, preferably supporting B2B, technology, or government contracting organizations
  • Hands-on experience with email marketing platforms (e.g., Salesforce, HubSpot, Mailchimp), social media management tools (e.g. Sprout Social, Hootsuite), and digital analytics (e.g., Google Analytics)
  • Demonstrated ability to create and manage marketing campaigns end-to-end, including content creation, scheduling, distribution, and performance review
  • Graphic design skills with proficiency in Figma, Adobe Creative Suite, or similar tools; ability to produce polished visual assets that align with an established brand system
  • Strong attention to detail and ability to maintain consistency across multiple materials and platforms
  • Strong communication and collaboration skills
  • Proficient with Microsoft Office, including PowerPoint
  • U.S. citizenship (required)
  • Candidates must currently reside in a designated HUBZone or be willing to relocate to a HUBZone-eligible area (check eligibility for any address on the SBA HUBZone map)

    Benefits

    • Excellent benefits and career growth potential; opportunity to be a part of the expansion of a newer strategic business function
    • Top-tier career development support, with plenty of opportunities for certifications, training, conference attendance, etc
    • Join a knowledgeable, supportive team with a wide range of specialties and industry-leading expertise
    • Hybrid (Tuesday-Thursday in office, Monday/Friday remote); based out of our Round Rock, TX headquarters
    Impres Technology Solutions logo

    Impres Technology Solutions

    IMPRES Technology Solutions, Inc. delivers information technology solutions and services to the Federal Government. By coupling their mission-focused customer understanding with deep OEM partner relationships and small business HUBZone and SDB status, IMPRES is a “Go-To” prime contractor for a myriad of mission-critical programs.

    Founded in 2001
    Round Rock, Texas, USA
    105 employees (6 in marketing)

    Traffic Signals

    Monthly Visitors
    995
    Traffic Source Mix
    Search
    32.1%
    Direct
    42.1%
    Referral
    12.6%
    Social
    10.1%
    Paid
    1.9%

    Headcount Trend

    Current headcount: ~107

    Marketing Team

    Marketing Team Size
    6 (6% of company)
    Marketing Roles Posted (Last 30 Days)
    1