iLEAD California Charters

Digital Marketing Specialist, iLEAD California

Castaic, CA (On-site)

$26/hr – $38/hrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the school’s digital marketing engine across paid search and social to drive recruitment, engagement, and reputation, leveraging data-driven decisions and collaboration with Content and Analytics teams.

  • Google Ads campaigns (Search, Display, Video): monitor performance, conduct keyword research, and optimize budgets.
  • Paid social campaigns: plan, execute, and optimize across Facebook, Instagram, TikTok, LinkedIn with rigorous tracking and ROI focus.
  • Dashboards and analytics: establish/maintain dashboards to monitor campaigns and demonstrate ROI.

Job Description

Own and optimize the school’s digital marketing engine across paid search and social to drive recruitment, engagement, and reputation, leveraging data-driven decisions and collaboration with Content and Analytics teams.

  • Google Ads campaigns (Search, Display, Video): monitor performance, conduct keyword research, and optimize budgets.
  • Paid social campaigns: plan, execute, and optimize across Facebook, Instagram, TikTok, LinkedIn with rigorous tracking and ROI focus.
  • Dashboards and analytics: establish/maintain dashboards to monitor campaigns and demonstrate ROI.