Responsibilities

• Own day-to-day execution and optimization of SEM campaigns with increasing autonomy across Google Ads, Microsoft Ads, and Apple Search Ads.
• Independently launch, QA, and manage new campaigns, ad groups, and keyword builds using established frameworks and best practices.
• Analyze campaign performance and provide actionable insights that inform weekly optimization plans.
• Conduct keyword research, maintain keyword hygiene, and proactively identify new targeting or segmentation opportunities.
• Support development and execution of SEM testing roadmaps, including ad copy tests, bidding strategies, and audience experiments.
• Identify issues or inefficiencies in campaign structure, budget pacing, tracking, or performance, escalating when appropriate and proposing solutions.
• Provide and present reports and actionable insights with minimal guidance to inform campaign optimizations
• Collaborate with cross-functional teams (Sales, Finance, Analysts) to support measurement improvements and campaign initiatives.
• Document processes and contribute to workflow improvements that increase team efficiency and scalability.
• If applicable - serve as a resource to SEM Specialist I team members by sharing learnings, reviewing work, or helping troubleshoot execution tasks.

Requirements

• Bachelor’s degree or equivalent with 2+ years experience in digital marketing, paid search, and/or paid social media
• Familiarity with Google Ads, Microsoft Advertising/Bing Ads, Apple Search Ads, or similar platforms
• In-depth understanding of Paid Search campaign management and optimization practices
• Strong analytical skills: experience with reporting and data analysis, including pivot tables, Excel formulas, and data manipulation
• Proven experience in a data-driven marketing environment
• Demonstrated understanding of SEM best practices and tactics for driving growth

Preferred

• Experience with CTV and/or mobile app marketing
• Certifications for: Google Ads, Bing Ads/Microsoft Advertising, Apple Search Ads
• Technical skills related to Data/SQL

Benefits

• Career game changer – A truly unique experience to work for a fast-growing company in a role with unlimited growth potential.
• Excellent benefits
• We cover a generous portion of Medical Premiums, 50% of Dental and Vision Premiums, company-sponsored Life Insurance, STD, and AD&D coverage, a 401(k) with match and immediate vesting, and comprehensive leave policies to meet your needs in creating space for life.
• Flexible PTO policy and outstanding work/life balance – We value and support each individual team member.
• UberEats weekly lunch stipend for in-office days
• Udemy License and Personal Learning Budget – We support the professional and personal growth of our people by providing everyone with learning resources and development opportunities.
• Annual parking stipend – Duh. We help people park!
• The opportunity to collaborate with fun, innovative, and passionate people in a casual yet highly productive atmosphere.
• Our commitment to allyship has been a central driver of how we Respect Fellow Drivers. You’ll have the opportunity to be part of Employee Resource Groups, access allyship learning resources, and actively contribute to our ongoing effort of making SpotHero inclusive for all.
• Employee programs to grow and support our people such as Discovery Days for Product and Engineering, Gearing up for Aspiring Leaders, and Mentorship Program.