Responsibilities

• Monitors and analyzes digital marketing performance using key metrics, providing insights and recommendations to optimize campaigns and improve ROI.
• Ensures compliance with data privacy regulations (e.g., GDPR, CCPA) and best practices for digital advertising
• Stays up to date with digital marketing trends and emerging technologies, recommending new tools or strategies to improve campaign performance.
• Tests and optimizes ad creatives, targeting, and messaging for paid digital campaigns to maximize engagement and conversions.
• Applies technical skills to create, test and implement content for electronic marketing platforms. Confirms accuracy of content and successful targeting of information to customer base.
• Ensures brand standards are executed through channels responsible for.
• Collaborates with ad agency on paid digital buys, creative, execution and reporting.
• Assists with digital content creation for paid social platforms.
• Traffics art for all platforms through design process to implementation.
• Consults with brands teams on strategy development to effectively market brands and products using Paid Media platforms.

Requirements

• Bachelor’s degree and two or more years of related experience; or an equivalent combination of experience and/or higher education required.
• Partners must be 21 years of age or older to drive for Company business in accordance with the BGC Business Driver Policy.
• Proficiency in Microsoft Office applications including Excel, Word, Outlook and PowerPoint.
• Basic mathematical skills required.
• Ability to comprehend and interpret information.
• Ability to prepare reports and business correspondence.
• Ability to research information, establish facts and draw valid conclusions.
• Ability to learn new technology systems, methods and processes.
• Ability to reason, form concepts and recognize and solve problems.
• Ability to communicate effectively in written and verbal form.

Preferred

• Intermediate knowledge of digital marketing principles and optimization of marketing budgets.
• Intermediate knowledge of digital marketing vehicles to promote across multiple platforms.
• Intermediate knowledge of marketing principles and practices.

Benefits

• Wellness that works for you: Comprehensive medical, vision, dental, and prescription coverage.
• Flexibility and freedom: Paid time off to relax, recharge, and enjoy life.
• Ownership that empowers: 401(k) plan to help you build a solid future that the Company contributes to.
• Savings for your lifestyle: Exclusive employee discounts on the things you need most.
• Investing in your dreams: Scholarships and educational support to fuel your growth.
• Adventure awaits: Access to a 205-acre outdoor recreation area for unwinding, connecting, and having fun.