Digital Marketing Specialist

Salt Lake City, UT (On-site)

Salary Not AvailableEntry Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Hoyt Archery’s digital marketing by owning social media strategy and content, with daily platform management and analytics to grow reach and engagement.

  • Must-have: 3-5 years of B2C social and digital marketing experience
  • Standout: Proficiency with Google Ads and Meta advertising tools
  • Standout: Own end-to-end social strategy and content calendar for a consumer brand

Job Description

Responsibilities

  • Collaborate with Director of Marketing and marketing team to develop all social media strategies and content
  • Own and manage the content calendar
  • Monitor and update all social media platforms on a daily basis
  • Social listening and responding to customers on all social media platforms
  • Monitor trends in social media tools, channels, strategies, etc. and implement accordingly
  • Develop and implement strategies to grow Hoyt’s social media reach and increase engagement
  • Provide social media and website analytic summaries to management
  • Update and edit content on Hoyt.com, including product home page, product pages, e-commerce pages, and more
  • E-mail marketing
  • Manage our Meta ad library and ad placement
  • Manage our Google Ads
  • Attend archery media and trade events representing the Hoyt brand and associated products and capitalize on digital marketing opportunities

Requirements

  • Bachelor Degree in related field (Digital Marketing, Marketing, Advertising)
  • 3-5 years of experience managing business to consumer social media and digital marketing efforts
  • Extensive experience and knowledge in Social Media platforms
  • Extensive knowledge in SEO and website content management, particularly with Shopify
  • Proficient with Google Ads and Meta advertising tools
  • Exceptional writing and grammar skills
  • Proficiency in e-mail marketing software, preferably Klaviyo
  • Proficiency in Microsoft Office
  • Ability to thrive in fast paced environment with tight deadlines
  • A passion and knowledge of bowhunting and archery

Preferred

  • Proficiency with InDesign, Photoshop and other Adobe Creative programs
  • AdWords Certification
  • Video Editing
  • Photography
  • Advertising – Digital, Social Media and Traditional
  • Technical knowledge of bows and archery accessories
  • Experience working with Microsoft Business Central is a plus
Hoyt Archery Inc logo

Hoyt Archery Inc

It all began with a dream and a simple desire – create the best bowhunting and target archery equipment possible. When Earl Hoyt Sr. started his archery company in 1931, simple draw knives and wooden billets were the tools of the trade, but through all the years and all the advancements, three things have always been synonymous with the Hoyt brand – quality craftsmanship, innovative designs and passionate employees.Since 1931, Hoyt has been an industry leader and a world-renowned brand in archery and bowhunting. The Hoyt family was responsible for innovating more new archery ideas than anyone in their era, and that trend continues today. Since the sport of archery's return to the Olympics in 1972 where Hoyt bows won both men and women’s gold and ignited Hoyt’s dominance on the Olympic stage, more medals have been won with Hoyt bows than all other bow manufacturers combined. From its humble beginning in a small workshop in St. Louis, Missouri, to today’s world-class, 150,000 square foot manufacturing facility in Salt Lake City, Utah, Hoyt has been the world’s premier bowmaker. Just as in the past, today every Hoyt bow features a long list of technologies and innovations. We know that serious bowhunters and archers are different and demand equipment that will allow them to perform at the highest level whether in the woods or on the tournament line. No gimmicks. No shortcuts. Simply the best we know how to make.The same principles and philosophies that the Hoyt Archery Company was founded on in 1931 flow stronger than ever through the company today. Hoyt’s nearly nine decades of industry-leading products and long-term stability is a testament to the commitment, dedication and passion of its employees. And as we look to the future, we’ll remain 100% committed to building the most innovative and technically advanced equipment for the most serious archers and bowhunters across the globe. We know who you are because we are one of you. Get Serious. Get Hoyt.

Founded in 1931
Salt Lake City, Utah, USA
143 employees (17 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
148.6K
Traffic Source Mix
Search
52.5%
Direct
38.7%
Referral
6.3%
Social
1.9%
Paid
0.4%

Headcount Trend

Current headcount: ~144

Marketing Team

Marketing Team Size
13 (9% of company)