Responsibilities

• Campaign Management: Develop, implement, and optimize high-spend PPC campaigns across Google Ads, Bing, and Local Service Ads (LSAs).
• Lead Quality Optimization: Focus on Conversion Rate Optimization and lead quality to ensure marketing efforts result in signed cases.
• SEO & Analytics: Perform technical SEO audits and use Google Analytics, call-tracking software, and internal tools
• Reporting: Create actionable reports that translate technical metrics into clear business insights for firm leadership.
• Creative Collaboration: Design and test ad copy and landing pages that resonate with potential clients.

Requirements

• Proven Experience: No less than 2 years of experience specifically in Search Engine Marketing (SEM) and Paid Search (PPC).
• Platform Expertise: Deep proficiency with Google Analytics, Google Ads, Bing AdCenter, and Google Local Service Ads.
• Data Literacy: Advanced skills in MS Excel and experience using various analytics tools to track multi-channel attribution.
• Strategic Thinking: Ability to identify and resolve performance bottlenecks quickly in a deadline-driven environment.
• Attention to Detail: Excellent organizational and project management skills; you will be managing significant budgets where precision is critical.
• Communication: Ability to clearly articulate marketing strategy and performance results to non-technical stakeholders.

Preferred

• Experience with high-CPA (Cost Per Acquisition) industries.
• Familiarity with call tracking and CRM integration.
• Understanding of localized search strategies and Google Business Profile optimization.

Benefits

• 401(k)
• Health insurance
• Paid time off