Responsibilities

• Support high-volume product seeding efforts to creators, superfans, and key community partners. Maintain detailed target lists including contact information, sizing, and shipping details while managing outreach communications; confirming interest, and track seeding logistics.
• Create simple dashboards to track and report on seeding performance and engagement, including outreach, successful seedings, post-through rate (PTR), and usable assets.
• Maintain a robust, always-on creator roster, prioritizing micro/nano creators and cost-effective partnerships; adding selective paid opportunities when ROI is clear.Prospect, vet, and outreach at scale; managing communications, expectations, and deliverables.
• Draft campaign briefs outlining objectives, messaging, deliverables, and timelines.
• Share tight briefs (what/why/how), coordinate content approvals, negotiate deliverables, usage, and whitelisting/Spark Ads; calendarize posts and ensure FTC compliance and performance recaps.
• Track creator performance metrics including on-time delivery, content quality, and conversion via codes/UTMs.
• Persistently execute comms by confirming receipt, setting expectations, chasing drafts, nudging for go-live, and follow up for tags/links until deliverables are complete—friendly, firm, and consistent.
• Manage social content calendar and publish across Instagram, TikTok, YouTube Shorts, etc.Write captions and repurpose content for various social media platforms.
• Capture and edit short-form video and photo content using tools like CapCut or Premiere Rush.
• Manage community engagement through replying to comments/DMs within set SLAs, escalate issues, log FAQs, and engage daily to grow loyal fans.Actively monitor social trends and conversations, flagging relevant trends, memes, or cultural moments and reacting quickly with relevant content.

Requirements

• An individual must be proficient in each of the competencies listed below to perform the responsibilities of this position successfully
• 1-3 years in social/influencer/creator marketing (brand or agency), including high-volume seeding or sampling
• Strong outreach and brief writing; professional, prompt creator communications
• Phone-first content skills (shooting, cutting, text-on-video; CapCut or Premiere Rush)
• Organized systems: clean folders, naming, trackers; reliable follow-through
• Energized by speed and a variety of day to day work
• Excellent video editing, storytelling, and content creation skills
• Strong communication skills, both written and verbal along with interpersonal savvy
• Detail-oriented with excellent organizational and time management abilities
• Ability to analyze metrics and data to inform content decisions and strategy

Preferred

• Familiarity with social media analytics tools (e.g., Facebook Insights, Instagram Insights, Google Analytics) is a plus
• Previous experience in content creation, community management, or influencer outreach is preferred but not required
• Previous experience with ShopMy platform, preferred but not required
• ShopMy platform experience is a plus but not required

Benefits

• Medical: Florida Blue (3 plan options) — significant company contribution
• HSA account available
• Dental: Guardian — significant company contribution
• Vision: Guardian — significant company contribution
• Company-sponsored life insurance: $25,000
• Voluntary: STD, LTD, Accident, and Hospital Indemnity
• 401(k): Empower, with up to 3% company match
• Generous paid time off (PTO) plan, 12 paid holidays, and an extra day off to celebrate your birthday
• Substantial employee discount on Fracture products