Responsibilities - Develop and maintain engaging, search-optimized web content that supports university marketing efforts. - Collaborate with departments across campus to update key webpages and ensure content accuracy. - Oversee the development and optimization of academic program landing pages to improve engagement and conversion. - Support marketing operations by creating landing page content for paid campaigns as needed. - Manage Ferris360 (student/employee portal), internal communications, ensuring critical updates reach students and employees. - Contribute to SEO strategy, including keyword research, on-page optimization, and site performance tracking. - Track and analyze organic search performance and make recommendations for improvements. - Develop and manage blog and long-form content to drive organic traffic growth. - Provide training for new website editors to ensure consistency and usability across the university website. - Collaborate with web developers to develop landing pages and website features. Requirements - Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field - 2+ years of professional experience (including internships) in website content creation, SEO strategy, and/or digital communications - Hands-on experience with web content management systems (Omni CMS, WordPress, Drupal, or similar) - Strong understanding of SEO best practices, keyword tracking, and content optimization - Experience writing and managing web content, blogs, and long-form digital content - Experience with Google Analytics and/or other digital analytics platforms - Experience with Slate and/or other customer relationship management platforms (CRM) - Experience working in higher education marketing - Proficiency in Google Analytics, Google Search Console, and SEO research tools (SEMrush, etc) - Basic knowledge of HTML, CSS, and accessibility best practices (WCAG, ADA compliance) Benefits - Comprehensive benefits package (health care, vacation, etc.). Please see the following link for a list of benefits offered with this position.