Responsibilities

• Day-to-day content updates on Emser.com and supporting digital properties — product detail pages, landing pages, new collection launches, banners, and seasonal campaigns.
• Quality assurance across pages: links, images, copy accuracy, mobile rendering, and load performance.
• Coordinate with Marketing, Product, and Creative on launch calendars and timelines.
• Build and maintain monthly performance dashboards across web, email, SEO, and paid channels.
• Pull and analyze data from GA4, Search Console, and CRM platforms to surface insights and recommendations.
• Track KPIs against targets and flag anomalies — both wins and risks — to the Director of Digital Marketing.
• Web Operations - Manage and maintain feeds and ensure product data integrity across digital surfaces.
• Web Operations - Own branch hours, contact info, and location data accuracy on Google Business Profile, Bing Places, Apple Maps, and supporting business directories.
• Web Operations - Maintain business listings hygiene across the branch network.
• Retailer Location Management - Maintain the retailer locator on Emser.com — accurate addresses, hours, and assortment data for partner retailers nationwide.