Responsibilities

• Execute digital marketing tasks on platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, and other similar platforms
• Gather, report, and analyze marketing performance data
• Effectively create and manage email marketing programs, create and publish landing pages, website updates, and other digital marketing execution
• Implement A/B testing (landing pages, emails, and CTA’s)
• Work with the other marketing teams, such as visual, content, and website developers, as needed, to support client needs for task execution
• Coordinate with assigned clients to implement HTML/CSS website edits
• Create and optimize paid media programs through technologies such as Google Ads and LinkedIn Ads
• Consistently achieve or exceed the monthly target(s) established by the supervisor
• Retain training and direction from management
• Adhere to company policies and values

Requirements

• Highly motivated and disciplined self-starter with excellent oral and written communication skills
• Knowledge of Google Analytics and PPC Campaigns
• Knowledge of digital marketing automation platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, or other similar platforms
• Comfortable with marketing technology and a fast learner of new platforms.
• Working knowledge of the following toolsets:
• WordPress page builder WPBakery or Elementor
• HTML/CSS
• Process-oriented

Preferred

• CRM systems such as Salesforce.com or HubSpot