Drive the annual marketing program across branding, SEO, and website management, coordinating campaigns, analytics, and multi-channel paid media to grow leads and brand visibility.

• Develop and manage the annual marketing campaign calendar, structured with monthly goals segmented by organic growth, brand positioning, and talent recruitment.
• Work with the Social Media Manager (SMM) to ensure strategies and content align those goals.
• Track and measure progress against monthly goals, leveraging analytics to monitor performance for organic engagement and brand visibility.
• Provide regular reporting and insights to leadership, highlighting successes, areas for improvement, and actionable recommendations to keep campaigns on track.
• Develop and execute multi-channel paid media strategies (search, social, display) to attract new prospects for services and plunge pools.
• Implement geo-targeting tactics across paid social and search campaigns to reach audiences by location, service area, and demographic relevance.
• Branding
• - Support the creation of corporate/branding videography and photography.
• - Ensure redesigned websites and landing pages reflect the new service brand identity.
• - Align digital campaigns and assets with brand positioning guidelines.
• SEO
• - Optimize content and keywords to improve organic search visibility, traffic and lead quality.
• - Work closely with the website developer to ensure proper redirects and technical elements during migrations.
• Website Management
• - Manage 13+ websites across multiple brands, ensuring timely updates and creation of landing pages for email, social media and paid campaigns.
• - Lead website migrations to new hosting environments during M&A transitions, minimizing downtime and ensuring data integrity.
• - Collaborate with web developers to redesign acquired company websites, optimizing for user experience and accessibility.
• - Integrate service-specific content into the new services website to deliver a seamless and intuitive customer experience.
• Asset Management
• - Conduct comprehensive digital inventories of all assets, including websites, domains, social media accounts, videos, and images.—Note: lines continue in original formatting—? (kept for completeness) - Conduct comprehensive digital inventories of all assets, including websites, domains, social media accounts, videos, and images; - Organize and optimize asset libraries for easy access and efficient use across marketing and operational teams.