Digital Marketing Specialist at Daedalus Teks | Albuquerque, NM | $13/hr – $18/hr

Daedalus Teks

Digital Marketing Specialist

Albuquerque, NM (On-site)

$13/hr – $18/hrMid Level1+ years expPart time

Posted 4 weeks ago

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Job Summary

Own digital marketing campaigns across SEO, paid media, social, and email to drive qualified traffic and leads while measuring impact across GA, GTM, and landing-page tests.

Growth & optimization: manage multi-channel campaigns and conversion tests to lift ROAS and lead quality.
Content & SEO: oversee WordPress content and SEO-ready assets to boost organic growth.
Analytics-driven decisions: translate analytics into actionable optimization across campaigns and pages.

Job Description

Responsibilities

Develop and execute comprehensive digital marketing campaigns across multiple channels including social media, paid search (SEM), email marketing, and display advertising.
Utilize SEO tools and keyword research techniques to improve organic search rankings and increase website traffic.
Manage website content using content management systems like WordPress, ensuring content is optimized for SEO and user engagement.
Design visually appealing graphics and advertisements using Adobe Creative Suite and Adobe Photoshop to support marketing campaigns.
Analyze web analytics reports with Google Analytics, Google Tag Manager, and web analytics reporting tools to measure campaign performance and identify opportunities for optimization.
Conduct conversion optimization efforts by testing landing pages, call-to-actions, and user flows to maximize lead generation and sales.
Manage social media advertising campaigns on platforms such as Facebook Advertising and social media management tools to enhance brand visibility.
Collaborate with cross-functional teams on website management, e-commerce initiatives, and technical implementations involving HTML, CSS, JavaScript, SQL, and other web technologies.
Implement marketing automation strategies to nurture leads and streamline campaign workflows.
Monitor paid search marketing efforts through Google AdWords to improve ROI and campaign effectiveness.

Requirements

Proven experience in digital marketing with a strong understanding of SEO tools, Google Analytics, Google Ads, SEM, and Google Tag Manager, Meta Ads, LinkedIn Ads and More.
Technical proficiency in website management using WordPress or similar CMS platforms; familiarity with HTML, CSS, JavaScript, and SQL is highly desirable.
Demonstrated ability in content creation, copywriting, graphic design, and social media management across various platforms including Facebook Advertising.
Knowledge of conversion optimization techniques and performance marketing strategies to enhance campaign results.
Experience managing social media advertising campaigns with a focus on social media advertising campaigns for brand growth.
Strong analytical skills with the ability to interpret web analytics reports for continuous improvement.
Excellent communication skills combined with the ability to work collaboratively in a fast-paced environment.
B2B marketing experience is a plus; familiarity with e-commerce platforms and content management systems is preferred.
Experience with LinkedIn Ads and other platform-specific campaigns is beneficial.
Proficiency in SEO and SEM keyword research to target high-value search terms aligned with business goals.

Preferred

B2B marketing experience is a plus; familiarity with e-commerce platforms and content management systems is preferred.

Benefits

Flexible schedule

Daedalus Teks

Daedalus teks has been providing IT Support services for businesses in the Albuquerque area for the past 9 years offering; Computer Repair, Custom PC Builds, Data Recovery, Laptop Repair, Password removal, Network Support, Server Manangment/Support and even Web Design!

Founded in 2012

Albuquerque, New Mexico, USA

6 employees (1 in marketing)

www.daedalusteks.com