Responsibilities

• Execute and optimize all digital marketing activities, including PPC, SEO, Paid Social, Websites, Visualizers, and Marketing Automation, to drive demand and ROI.
• Implement and manage top-of-funnel digital ad campaigns to target and attract potential customers.
• Coordinate PPC and SEO efforts with assisting agencies and monitor performance to maximize ROI.
• Assist with owned and third-party eCommerce initiatives as needed.
• Maintain the brand's digital experience and websites, including WordPress content updates and PDP updates for a seamless user journey.
• Organize QA and UAT to ensure accuracy and functionality of digital marketing assets.
• Collaborate with the corporate digital marketing team to continuously improve websites, including enhancements and troubleshooting of website errors and bugs.
• Execute lead generation, nurture and communication campaigns with brand and channel teams using email best practices through the purchasing cycle.
• Oversee the organization of leads within marketing automation platforms.
• Organize assets, emails and campaigns within the Eloqua system for easy navigation.
• Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements.
• Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement.
• Monitor website usage, campaign effectiveness for digital activities and marketing automation aligned with BU KPIs.
• Lead the buildout of on-demand dashboards for real time KPI viewing to support agile decision making.
• Deliver monthly performance reports.
• Recommend optimizations and pivots to all digital activities based on reporting.

Requirements

• Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field
• 3-5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
• Proficiency in using digital tools and programs for advertising, analytics, and content management systems
• In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
• Experience utilizing social media platforms and management systems for demand generation programs
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
• Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
• Experience in coordinating and optimizing PPC campaigns to achieve business goals
• Solid understanding of lead nurturing and management techniques
• Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team

Benefits

• Medical, dental and vision benefits starting day 1
• 401k and PTO
• Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development