Digital Marketing Specialist, Content & SEO at Sherwin-Williams | Cleveland, OH | $68K/yr – $86K/yr

Sherwin-Williams

Digital Marketing Specialist, Content & SEO

Cleveland, OH (Unknown)

$68K/yr – $86K/yrIntern/New Grad1+ years expFull time

Posted 3 months ago

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Job Summary

Drive content management and optimization for Sherwin-Williams' digital properties to grow organic traffic and improve customer experience.

Own content updates and optimization across brand sites using CMS and AEM knowledge.
Must-have: Understanding of CMS and digital marketing with strong written communication.
Standout: Cross-functional collaboration with analytics, merchandising, and agencies to deliver post-launch improvements.

Job Description

Responsibilities

Support the identification and development of improved content experiences across brand website properties to help enhance the customer experience and support organic traffic growth
Assist with execution of digital content and organic growth initiatives, including content optimization, website enhancements, SEO/AEO tactics, and related activities under established strategies
Help leverage analytics and reporting tools such as Google Analytics, Adobe Analytics, Google Search Console, BrightEdge, and Glassbox to monitor performance, compile reports, and flag potential content or technical issues
Analyze performance data and insights to help identify opportunities for new content creation and optimization of existing assets, including product content, how‑to resources, and color tools across multiple brands and customer segments
Support ongoing optimization processes to ensure site content remains accurate, consistent, and aligned across digital customer experiences and touchpoints
Contribute to digital campaign execution by partnering with eBusiness partners, analytics, design, marcom and marketing, IT, and data teams to support and develop content deliverables and digital marketing initiatives
Collaborate with internal stakeholders and external agency partners to assist with page development, content updates, and post‑launch optimization efforts based on performance data and insights
Support merchandising initiatives by helping ensure promotional, product, and sale‑related website updates are accurately reflected and effectively presented to enhance the user experience
Build working knowledge of Adobe Experience Manager (AEM) by assisting with content updates and learning how the platform supports marketing, merchandising, and compliance needs across the site.
Provide occasional support for site migration through content authoring efforts as needed

Requirements

Bachelor’s Degree
Understanding of content management systems (CMS)
Understanding of digital marketing sphere consisting of digital content and creative development, SEO, SEM, paid support, social media, email marketing, analytics, etc
Excellent written and verbal communication skills

Preferred

Content management experience
Ecommerce experience
Experience with Adobe solutions, primarily Experience Manager (AEM)
Experience using digital analytics solutions; Google Analytics, Adobe Analytics, etc
Travel-5%

Benefits

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
From retirement to health care, from total well-being to your daily commute—it matters to us.
A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Sherwin-Williams

3.7 Glassdoor

Our mission began more than 150 years ago in 1866 when Henry Sherwin and Edward Williams founded the company in Cleveland, Ohio. The duo went on to shape an industry and create a global legacy. That legacy continues on today as we look ahead and continue to innovate our future. With stores, distribution centers and facilities spanning the globe, we're able to deliver the best in paints, coatings and related products to the world. From our headquarters to our 130 distribution centers and more than 5,000 retail locations, we continue to grow in new and exciting ways. Here, there's no one path to success. Our 64,000+ employees are diverse, innovative and passionate. Our employees worldwide bring their energy and unique perspectives to each new day. We believe in careers that grow with you and open up new opportunities. With the support of a global team, you can innovate, grow and discover a career where you can thrive and Create Your 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲™. Equal Opportunity Employer of all protected statuses, including disability and veteran.

Cleveland, OH, US

47K employees (2,233 in marketing)

www.sherwin-williams.com

70% recommend to a friend

74% CEO approval