Digital Marketing Specialist

Malvern, PA (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own the website ecosystem and brand visibility while driving social media content, influencer collaborations, and cross-channel campaigns that move engagement and ROI.

  • Website and SEO ownership: portfolio audits, site updates, analytics, and continuous optimization.
  • Social media and creator content: strategy, posting, influencer collaboration, and multi-channel growth.
  • Promotions and online presence: campaigns, media outreach, and representing multiple brands across platforms.

Job Description

Responsibilities

  • Audit of all website portfolios
  • Enhance Site and Brand Visibility Strategy
  • On-going research, updates and changes to SEO
  • Google Ad Campaigns
  • Google My Business Management
  • Maintaining current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
  • Maintain all CTC websites
  • Make changes to sites as needed
  • Create and maintain website Chatboxes
  • Train new employees on how WIX Chatboxes function

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, Journalism, English, or related field
  • Professional-related work experience
  • Demonstrated proficiency in SEM Rush, WIX, Excel, Outlook, MSWord, Google Docs, ZOHO Forms or other email marketing tools, and all social media platforms listed above
  • Ability to take direction with project milestones and take risks in your decision-making to achieve and exceed those goals
  • Excellent written and verbal communication with exceptional editing, writing, spelling, proofreading, and understanding of grammar
  • Ability to multitask, prioritize, & manage time efficiently
  • Ability to work independently with minimal supervision or as an active member of a team.
  • Advanced Technical skills
  • Proven ability to interact with all levels of management in a professional manner
  • Creative & innovative thinker is able to align and implement multiple brand strategies & ideas
  • Basic knowledge of Adobe Creative Suite or a willingness to learn

Preferred

  • Graphic Design (Not required, but would be a huge plus)
College Town Communities logo

College Town Communities

The primary focus at College Town Communities is to innovate and elevate the student experience by creating a supportive community in which residents can thrive academically and socially. Offering the highest-quality accommodations to provide a vibrant, new living experience each year, combined with our top-tier community staff members, College Town secures our position as the preferred student housing provider in the marketplace.

Founded in 2002
Malvern, Pennsylvania, USA
51 employees (8 in marketing)

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
26.8%
Direct
49.2%
Referral
6.1%
Social
16.5%
Paid
1.3%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
7 (14% of company)