Responsibilities

• Build the Workflows: Construct and test automated email nurture sequences, lead scoring models, and operational workflows in HubSpot.
• Launchpad: Build and stage all digital assets for campaigns, including high-converting landing pages, forms, and ad creatives.
• List Segmentation: Segment our customer database in HubSpot (by industry, machinery fleet size, or region) to ensure the right message gets to the right customer.
• QR Code Management and Results Tracking: Generate, deploy and manage QR codes for campaigns, ensure proper tracking, performance measurement and integration.
• The Gatekeeper: Monitor the flow of leads from Marketing to Sales (Dynamics 365). Identify and fix "stuck" leads, duplicate records, or data sync errors.
• Lead Scoring: Maintain the lead scoring criteria. Work with team members to ensure that only sales-ready leads are pushed to sales reps.
• Tagging & Tracking: Ensure all digital URLs are properly tagged (UTM parameters) so we can track the source of every lead in our analytics.
• On-Page SEO: Execute the technical SEO roadmap (meta tags, alt text, broken link fixes) to improve organic visibility.
• Google Business Profile: Manage the optimization of our local branches by keeping hours, photos, and services updated across all Google Maps listings.
• Social Media Infrastructure: Manage the technical side of social media: setting up Lead Gen Forms, pixel tracking, and executing all Paid/Boosted social campaigns. Ensure social leads sync instantly to Sales.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, or related field. (Relevant certifications accepted in lieu of degree).
• Experience: Minimum 3–5 years of hands-on experience in digital campaign execution, marketing operations, or demand generation.
• HubSpot Certification (Marketing Software, Email Marketing) is highly preferred. Must demonstrate advanced knowledge of Workflows, Active Lists, and Lead Scoring.
• Working knowledge of Microsoft Dynamics 365 (specifically Lead/Contact views and data mapping).
• Proficiency in Copilot for M365 (Power Automate/Excel) and AI-assisted SEO tools.
• Strong Excel skills (VLOOKUP, Pivot Tables) are required for list scrubbing and data segmentation.
• Experience setting up UTM parameters and tracking pixels to ensure accurate data capture.
• SEO/SEM Execution: Solid understanding of on-page SEO best practices (meta tags, schema markup) and experience managing Google Business Profiles for multi-location businesses.
• Content & Design: Basic proficiency in Adobe Creative Suite (Photoshop/InDesign) or Canva for asset resizing; working knowledge of HTML/CSS for email template troubleshooting is a plus.
• Soft Skills: Extreme attention to detail. The ability to troubleshoot why a workflow failed or why a lead didn\'t sync without needing micromanagement.
• Travel: Ability to travel occasionally (up to 25%) for team meetings, customer or branch visits.

Preferred

• HubSpot Certified (Marketing Software, Email Marketing) is highly preferred.
• HTML/CSS for email template troubleshooting is a plus.
• Experience with AI-assisted SEO tools beyond basics.

Benefits

• Market Leading Benefits Package: Medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, PTO, Profit Sharing Account.
• Advancement: Take your career to the next level with a dynamic organization that wants to see you succeed!
• There are limitless opportunities across 29 locations whether you want to move up, or into another division of the company.