Responsibilities

• Developing social calendar that ensures balanced mix of trending, evergreen and timely content that aligns with active campaign objectives.
• Writing creative briefs and collaborating with creative partners to develop content that will resonate with platform audiences and achieve performance goals.
• Managing and optimizing publishing schedules across multiple platforms.
• Tracking, measuring and compiling reporting for relevant KPIs across social and digital tactics.
• Analyzing performance data to improve current digital campaigns and inform future strategies.
• Identifying content that could extend awareness to new audiences by executing a paid strategy.
• Managing portfolio of localized restaurant Facebook pages.
• Collaborating with Franchise Marketing Manager to support New Store Openings (NSOs) and identifying relevant partnership opportunities to drive regional awareness.
• Consulting with Franchise Business Consultants and Franchisees on relevant local content to support restaurant events and sales growth.
• Monitoring and responding to comments on branded posts and direct messages, reporting on guest sentiment, and escalating guest relations issues to relevant internal and restaurant teams.

Requirements

• 2-4 years of experience in digital marketing, social media management, influencer marketing, or content strategy.
• Strong understanding of digital platforms, algorithms, and content trends.
• Proven record of managing brand social accounts and delivering measurable growth.
• Experience with analytics and social media management tools (Sprout Social preferred.)
• Excellent written communication skills with ability to adapt brand voice across audiences, channels and tactics.
• Strong project management skills with the ability to prioritize multiple tasks and initiatives.

Preferred

• Experience in restaurant, franchise or retail marketing.
• Familiarity of paid digital advertising strategy and metrics.
• Knowledge of influencer campaign management and contracts.

Benefits

• Generous paid time off
• Health insurance
• Dental insurance
• Healthcare spending account (HSA)
• Retirement benefits or accounts
• Gym memberships or discounts
• Employee discounts