Own and optimize the full lifecycle and funnel conversion for a B2B marketing motion, from lead capture to pipeline through targeted nurture, copy and landing-page optimization, and continuous testing to unlock faster, more scalable conversions.

• Mid- and bottom-funnel conversion: improve handoff to sales via lead scoring, routing, and follow-up.
• Bottom-funnel pipeline growth: move qualified prospects into the pipeline with nurture sequences and buyer-journey messaging.
• Email and nurture campaigns: end-to-end lifecycle email strategy, segmentation, copy, sequencing, deliverability, reactivation, and nurture-driven conversion.
• Copy and messaging: convert positioning and customer insight into landing pages, forms, emails, ads, and nurture flows.
• Landing page conversion (CRO): own the landing page, write copy, ship A/B/multivariate tests, and iterate for conversion.
• Funnel performance: track funnel metrics, identify drop-offs, and propose actionable next steps.
• Continuous testing: maintain a steady experimentation cadence with hypotheses, tests, learnings, and scaling wins.