Digital Marketing Specialist

Dallas, TX (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end digital demand programs that generate leads and engagement for an industrial audience.

  • Own multi-channel campaigns: plan, launch, and optimize for qualified leads and ROI.
  • Must-have: 3+ years in digital marketing, lead gen, and paid campaigns.
  • Standout: Experience with Dynamics 365 or similar CRM and end-to-end campaign ownership.

Job Description

Responsibilities

  • Plan, launch, and optimize digital campaigns that drive qualified leads, website traffic, and branch engagement
  • Create and manage social media content and paid campaigns that grow awareness and encourage action
  • Execute SEM strategies and track performance to ensure strong ROI
  • Build targeted email and drip campaigns using CRM data to reach the right customers at the right time

Requirements

  • 3+ years of experience in digital marketing, lead generation, and paid campaigns
  • Working knowledge of SEM, social media advertising, and email marketing platforms (Dynamics 365 preferred)
  • A creative eye balanced with a data-driven mindset and strong attention to detail
  • A collaborative, self-driven approach with the ability to move fast and take ownership

    Benefits

    • Competitive Pay and Performance-Based Bonuses
    • Earn retirement savings without any cost to you through our Employee Stock Ownership Plan (ESOP)
    • 401(k)
    • Training and Tuition Reimbursement
    • Work/Life Balance
    • Paid Holidays and Time Off
    • Health and Wellness Benefits
    • Tool Benefits, PPE/Uniforms, Safety Boot Program
    • Life and Short Term Disability paid for by company
    Briggs Industrial Solutions logo

    Briggs Industrial Solutions

    Briggs Industrial Solutions was created from our original company Briggs Equipment which has been in business for more than 125 years. With a desire to diversify the business and provide a more comprehensive offering to our customers we created four distinct businesses: Briggs Equipment, Briggs Truck & Rail, Briggs Earth & Ag and Briggs Warehouse Solutions.Each business has dedicated leaders to drive customer experience and future growth.

    Dallas, Texas, USA
    1.1K employees

    Traffic Signals

    Monthly Visitors
    21.4K
    Monthly Google Ads Budget
    $6.5K
    Traffic Source Mix
    Search
    30.8%
    Direct
    45.9%
    Referral
    7.8%
    Social
    13.9%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~1.1K