Responsibilities

• Develop, manage, and optimize Be Strong International’s WordPress/Elementor website.
• Build and update webpages, landing pages, forms, and registration flows.
• Apply UX/UI principles to improve usability, accessibility, and conversion rates.
• Own CRM platforms (GoHighLevel, HubSpot), configure workflows, pipelines, and automations.
• Maintain clean and accurate CRM data through audits and governance.
• Support SEO improvements by optimizing content, metadata, and site structure.
• Configure and maintain analytics tools (Google Analytics 4, Search Console, Meta Business Suite).
• Build dashboards and reports to track engagement, conversions, and KPIs.
• Design and deploy email campaigns, newsletters, and automated sequences.
• Manage campaign calendars, segmentation, and performance optimization.

Requirements

• Bachelor’s degree in Marketing, Web Development, Communications, Digital Media, Information Systems, Business, or related field.
• 3–5 years of experience in digital marketing, CRM management, or marketing automation.
• Strong writing skills and understanding of SEO fundamentals, keyword research, and technical SEO.
• Working knowledge of WordPress and Elementor for content updates.
• Experience building automated workflows and marketing funnels.
• Proficiency with Google Analytics and familiarity with Google Search Console.
• Ability to analyze data and translate insights into actionable strategies.
• Knowledge of UX/UI, responsive design, accessibility, and conversion‑rate optimization.
• Strong organizational, critical thinking, and communication skills.
• Ability to work independently and collaboratively.

Preferred

• Experience with GoHighLevel, HubSpot, or comparable CRM platforms.
• Familiarity with AI tools for marketing efficiency and analytics.
• Graphic design experience (Canva, Adobe Creative Suite).
• Experience supporting nonprofit, education, or community‑based initiatives.
• Bilingual (Spanish or Creole) is a plus.