Responsibilities

• Execute digital marketing programs tailored for Education, Government, and Healthcare verticals to support business objectives and market opportunities
• Lead technical setup, trafficking, and launch coordination for all vertical-specific digital campaigns
• Implement and manage digital campaigns across paid media, email marketing, and content syndication channels
• Collaborate with content teams to develop and implement Answer Engine Optimization (AEO) and SEO strategies for high visibility of vertical keywords
• Manage the Logitech Share of Search for vertical markets in partnership with external agencies
• Monitor and track vertical-specific digital marketing budgets, ensuring proper allocation and financial reporting
• Coordinate with external vendors and agencies to ensure timely delivery of creative assets and campaign technical requirements
• Track and optimize campaign performance to maximize lead generation and conversion rates
• Work closely with the Marketing Operations team to troubleshoot and ensure proper functioning of tracking pixels, UTMs, and lead-capture integrations
• Support strategic alignment by partnering with the Vertical Campaign Manager to ensure digital tactics complement broader marketing strategies

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent industry experience
• Strong digital marketing experience, preferably in B2B technology or related industries
• Proven track record managing paid search, social, and display advertising campaigns
• Proficiency in AI tools and technologies
• Experience in marketing to vertical industries such as Education, Healthcare, and Government is highly desirable
• Experience with budget management and vendor or agency relationship management
• Familiarity with marketing analytics tools such as Google Analytics and Adobe Analytics
• Experience working with CRMs like Salesforce
• Knowledge of Google Ads, LinkedIn Campaign Manager, and other B2B advertising platforms
• Excellent communication and presentation skills

Preferred

• Experience in marketing to vertical industries such as Education, Healthcare, and Government is highly desirable

Benefits

• Medical, Dental, and Vision coverage
• 401(k) retirement plan with company matching
• Flexible Spending Accounts (FSA)
• Employee Stock Purchase Plan (ESPP)
• Comprehensive insurance benefits including life and disability insurance
• Tuition reimbursement programs
• Commuter benefits and transportation allowances
• Paid time off, holidays, bereavement leave, and parental leave
• Wellness programs and health savings accounts
• Identity theft protection services