Responsibilities

• Develop and manage agent-level digital media strategies aligned to business goals, target audiences, budgets, and KPIs
• Build channel mix recommendations across programmatic display, paid and organic social, connected TV, streaming audio and video, and local display placements
• Translate performance goals into tactical plans, including audience strategy, flighting, creative approach, testing roadmap, and measurement plan
• Evaluate vendor recommendations and performance data to make strategic program decisions that balance cost, reach, and added value benefits.
• Execute, monitor, and optimize campaigns across multiple platforms to improve ROI and efficiency, including CTR, VTR, CPC, CPM, CPA, and lead volume and quality
• Use analytics and reporting to identify performance drivers, diagnose issues, and implement ongoing improvements across creative, targeting, placements, bid strategy, and pacing
• Establish testing frameworks such as A and B creative, audience segments, frequency, and landing pages, and clearly communicate learnings and recommendations
• Coordinate creative needs from intake through delivery, ensuring assets meet program needs
• Partner with internal creative teams and vendors to manage avails, versioning, updates, and performance-informed creative iterations
• Maintain organized workflows for approvals, trafficking requirements, and campaign documentation

Requirements

• Bachelor’s degree required.
• 3+ years of professional experience in digital marketing, digital media, or social media marketing, with hands-on campaign management and optimization experience.
• Demonstrated expertise across social media channels, including paid social, organic social, boosted content, and DIY/self-service social programs.
• Hands-on experience managing paid social campaigns across platforms such as Meta, LinkedIn, TikTok, Pinterest, YouTube, or similar, including audience targeting, budgeting, pacing, testing, optimization, and reporting.
• Experience developing and executing organic social strategies, including content planning, publishing, engagement tactics, platform best practices, and performance analysis.
• Strong understanding of boosted content strategies, including when to leverage boosted posts versus paid campaigns or organic content to meet business objectives.
• Experience supporting DIY, localized, or distributed social media programs, including content enablement, user guidance, tool adoption, governance, and performance monitoring.
• Familiarity with complementary digital channels, including programmatic display, connected TV, streaming audio and video, and local digital placements.
• Strong understanding of social creative best practices, including platform-specific formats, messaging, visuals, calls to action, and test-and-learn approaches.
• Experience using social media management, publishing, advertising, or analytics platforms to monitor performance, identify insights, and recommend optimizations.

Benefits

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.