Responsibilities

• Engage with existing high-value customers to identify their digital marketing challenges and goals through needs assessments and data analysis.
• Develop and present customized, multi-channel digital marketing strategies that align FindLaw's solutions with the customer's business objectives and budget. (Customer Success Plans, Strategic Growth Plans, ROI reports)
• Provide ongoing consultations, acting as a trusted advisor to ensure clients understand the value of their solutions by aligning goals, reviewing actions taken, and setting a clear, strategic roadmap for future work.
• Collaborate with sales to recommend strategic solutions and contribute to maximizing client retention and growth opportunities.
• Own and drive the retention on their assigned book of business
• Be responsible for the active management and execution of ongoing marketing strategy for assigned customers.
• Collaborate with internal fulfillment teams on Search Engine Optimization (SEO), content, paid advertising, and social media work to ensure timely, high-quality delivery aligned with the client strategy.
• Be hands on with digital marketing strategy execution as required by various sophistication and complexity of customer portfolios
• Monitor and report on the performance of client portfolios and marketing campaigns, which may include websites, local profiles, social media, paid advertising and FindLaw directory listings.
• Review Key Performance Indicators (KPIs) and other determined metrics, interpreting marketing data to provide actionable insights and recommendations to the customer.