Responsibilities

• - Optimize website performance using SEO, PPC, and Google Analytics insights
• - Monitor inbound traffic, engagement metrics, and conversion rates
• - Campaign Activation & Performance Management
• - Support field and content marketing teams in activating digital campaigns
• - Develop nurture programs and retargeting strategies aligned with audience segmentation
• - Ensure timely setup and deployment of digital assets and landing pages
• - Compile dashboards and performance reports using analytics tools
• - Identify areas for optimization and recognize improvements based on data
• - Marketing Communication and Community Management
• - Develop and execute a global social media strategy aligned with brand, product marketing, and revenue marketing objectives across LinkedIn, X, YouTube, and emerging channels

Requirements

• Degree level educated or equivalent in digital marketing, web design, communications, or related field
• 5-7 years of experience in digital marketing
• Experience working in international organizations preferred
• Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
• Deep knowledge and experiences of a CRM systems (Salesforce preferred), and marketing automation system
• Knowledge of GDPR, CCPA, and CAN-SPAM compliance
• Proficiency with Microsoft 365 Suite
• Experience with marketing automation platforms (Pardot preferred)
• Google Analytics, Google Ads Certified
• CRM platforms (Salesforce preferred)

Benefits

• Outstanding Medical, Dental & Vision with 90% Employer Contribution
• Company matched 401K at 4%
• Company-paid short & long-term disability insurance
• FSA commuter benefits
• 20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public Holidays
• Free EAP