Digital Marketing & SEO Specialist

Fort Pierce, FL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital marketing efforts across paid, organic, and local search to grow engagement and conversions.

  • Own Google Ads, SEO, and social ads campaigns.
  • Must-have: Strong analytical skills and data interpretation.
  • Standout: Cross-channel management experience with agencies.

Job Description

Responsibilities

  • Develop, execute, and manage Google Ads and social media ad campaigns across various platforms.
  • Implement and optimize SEO strategies to improve organic search rankings and drive website traffic.
  • Manage and analyze paid online targeting ads to ensure efficient budget allocation and maximum ROI.
  • Enhance organic advertising efforts, including content marketing, social media engagement, and brand awareness strategies.
  • Monitor key performance metrics, analyze trends, and provide insights to improve campaign effectiveness.
  • Manage and optimize Google Business listings to improve local search visibility and engagement.
  • Oversee and maintain social media accounts, ensuring brand consistency and audience growth.
  • Collaborate with internal teams to align digital marketing strategies with business goals.
  • Stay up to date with industry trends, platform updates, and emerging digital marketing technologies.
  • Track and analyze campaign performance using tools like Google Analytics.

Requirements

  • Proven experience in Google Ads, SEO, social media ads, and digital advertising.
  • Proficiency in Adobe Suite, Microsoft Office Suite, and Google Suite.
  • Experience managing campaigns through Meta Business and other social media platforms.
  • Strong analytical skills with the ability to interpret data and optimize performance.
  • Excellent communication and project management skills.
  • Ability to work independently and collaboratively in a fast-paced environment.

Preferred

  • Bachelor’s degree in marketing, Communications, or a related field.
  • 5+ years of digital marketing experience with a strong record of multi-channel campaign management.
  • Google Ads and SEO certifications.
  • Experience with content marketing and organic social media growth strategies.
  • Familiarity with marketing automation tools.

Benefits

  • Medical
  • Dental
  • Vision
  • Short Term Disability
  • Long Term Disability
  • Company paid $15,000 Life insurance.
  • Voluntary life Insurance
  • Accident Insurance
  • Paid Time Off
  • Holiday Pay
Guardian Fleet Services logo

Guardian Fleet Services

Guardian Fleet Services companies are the leaders in providing uncompromised professional towing, recovery and specialized transportation services to municipal, state and federal agencies, as well as thousands of commercial enterprises throughout the United States. Guardian Fleet Services was formed as a consolidation of Kauff’s Transportation Systems and Crockett’s Towing and Recovery, and has grown to include several acquisitions covering the state of Florida as well as many other states such as Texas, Georgia, Kentucky, and Tennessee over the last 8 years. Earning its reputation as the nation’s largest Towing, Recovery, and Special Transportation provider as well as the World’s largest Heavy Duty provider.

Founded in 2017
West Palm Beach, Florida, USA
79 employees (7 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Monthly Google Ads Budget
$25.7K
Traffic Source Mix
Search
30.4%
Direct
45.4%
Referral
7%
Social
15.5%
Paid
1.5%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
5 (6% of company)
Median Career Experience
9 years
Median Tenure
2.9 years

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Mar 2023
    Private Equity

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