Responsibilities

• Maintains editorial and campaign calendars, coordinating with internal stakeholders and agency partners.
• Coordinates with internal stakeholders and agency partners to ensure campaign content, messaging, and assets are deployed consistently across digital channels, and on schedule.
• Performs audience, competitor, and market research to inform campaign planning, targeting, and optimization.
• Tracks campaign performance and milestones, communicating risks and dependencies, and coordinating with teams to implement solutions.
• Supports marketing-driven website updates by prioritizing and overseeing optimizations to improve search visibility, user experience, and conversion performance.
• Monitors web, SEO and CRO performance metrics and identifies opportunities for continuous improvement.
• Ensures the development and maintenance of audience and keyword lists supporting business priorities.
• Coordinates PPC campaign execution, including creative assets, targeting, timelines, and budget.
• Monitors campaign performance and lead generation results, escalating issues and working with agency partners to implement optimizations that improve engagement and RO.
• Conducts quality assurance reviews of campaign content and targeting prior to launch.

Requirements

• Bachelor’s degree
• 3+ years of professional experience in digital marketing and marketing operations
• Experience supporting multi-channel marketing campaigns across email, web, paid media, and social platforms.
• Demonstrable experience using HubSpot’s or Salesforce’s CRM and marketing automation platforms
• Knowledge of SEO, CRO, PPC, email marketing and digital marketing best practices
• Familiarity with lead lifecycle management, campaign attribution, and sales enablement practices.
• Experience translating data into actionable insights and recommendations.
• Experience with marketing analytics and reporting platforms such as Google Analytics, SEMRush, etc.
• Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word)
• Strong problem-solving skills, with the ability to analyze issues and data to develop actionable solutions
• Strong project management and organizational skills, with demonstrated ability to manage multiple projects simultaneously
• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams and with external partners.
• Excellent attention to detail
• Proven ability to build rapport and strong working relationships
• Ability to be flexible to and adapt to the dynamic nature of the consulting industry

Preferred

• Marketing experience supporting professional services, consulting, or B2B
• Experience managing editorial calendars and campaign planning processes
• Experience working with external agencies, designers, web developers, or other marketing vendors.
• Relevant certifications such as Google Analytics, HubSpot, Salesforce, or similar marketing technology credentials.

Benefits

• 100% employer-paid Medical, Dental and Vision plans
• 401(k) and commuter benefit programs
• Short- and long-term disability, life insurance, FSA, PTO, and annual bonus benefits