Responsibilities

• Collaborate with the director and business stakeholders in the development of paid digital marketing strategies that align with and support the core business goals of individual business lines.
• Drive program participant growth by developing and producing strategic paid search, display, and paid social media advertising, marketing automation, and lead generation campaigns.
• Regularly monitor and optimize paid digital advertising campaigns, marketing funnel, and lead generation performance.
• Provide reporting and analysis to stakeholders to drive paid digital marketing strategy, with a strong focus on lead, application, and participant growth.
• Support day-to-day relationships with third-party digital marketing vendors and agencies.
• Collaborate with the marketing automation manager in creating and optimizing lead scoring models.
• Collaborate with the web team, and business stakeholders to develop and integrate content marketing strategies that leverage new and existing assets includes blogs, social media, web, and other user-generated content.

Requirements

• A bachelor's degree or international equivalent is required, preferably in a marketing, communications, or related field.
• A minimum of 2 to 4 years of experience in digital marketing, ppc, or a related field.
• International travel and/or study abroad experience preferred, but not required.
• Experience producing marketing campaigns in Google Adwords, Bing Ads, Meta Ads Manager, TikTok, Marketo (or other marketing automation tool), Instagram, Snapchat, YouTube and Twitter is required.
• Experience working in Salesforce, DOMO, and Power BI is preferred but not required.
• Understanding of Google Analytics, SEO/SEM experience helpful.
• Experience working with Adobe Creative Cloud applications is preferred.
• Strong proficiency in MS Office Word, Excel, and PowerPoint is required.
• Excellent organizational, communication, and interpersonal skills.
• Ability to set priorities, multitask, and pay strong attention to detail.
• Professional, creative, flexible, collaborative, and high-energy.
• Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion, and Problem Solving) and culture.

Preferred

• International travel and/or study abroad experience preferred
• Salesforce, DOMO, and Power BI is preferred but not required
• Understanding of Google Analytics (SEO/SEM experience helpful)
• Experience working with Adobe Creative Cloud applications is preferred

Benefits

• Paid time off and Parental leave
• Gym Reimbursement Program
• Employee Assistance Program
• Short-term & Long-term Disability
• 6 floating Fridays (based on our eligibility rules)
• CIEE Study Abroad and TEFL Program discounts
• 403(b) Retirement Plan with employer contribution
• Insurance Coverage (life, travel, medical, dental, and vision)
• Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)