Responsibilities

• Partner with content teams to support campaign execution, tracking, and optimization.
• Analyze content engagement performance, including gated vs. ungated strategies, nurturing effectiveness, and user behavior.
• Identify underperforming campaigns or assets and provide data-driven recommendations for optimization.
• Support website strategy execution, including campaign landing pages, form performance, and conversion optimization.
• Analyze and improve technical and on-page SEO performance in collaboration with content and web teams.
• Monitor user behavior and engagement data to inform digital experience improvements.
• Execute email marketing campaigns in HubSpot, including email build, QA, scheduling, deployment, and performance tracking.
• Support campaign execution across HubSpot tools, including forms, landing pages, workflows, lists, and campaigns.
• Optimize email and inbound performance using engagement and conversion data (open rates, CTR, form conversion, lifecycle progression).
• Monitor channel health and identify performance trends or degradation.
• Apply data-driven improvements to messaging, segmentation, timing, and CTAs in alignment with established strategy.
• Support execution of the lead lifecycle within HubSpot, including lead capture, nurturing, re-engagement, qualification, and suppression.
• Ensure accurate lead handoff from HubSpot to Salesforce, including lifecycle stage updates, ownership assignment, and field mapping.
• Monitor lead flow, routing, and status changes to ensure data accuracy and sales visibility.
• Identify and flag issues impacting MQL/SQL progression, attribution, or reporting consistency.
• Execute and maintain HubSpot workflows, automation, and lifecycle logic.
• Support Salesforce-related marketing operations activities, including campaign member updates, lead status alignment, and reporting accuracy.
• Manage assigned initiatives using an Agile approach, including task breakdown, prioritization, sprint-style execution, and delivery tracking.
• Coordinate timelines, dependencies, and handoffs across marketing and sales.
• Proactively identify execution risks and escalate issues to ensure on-time deliveryward?

Requirements

• Bachelor’s degree in business, analytics, or a related field.
• Strong attention to detail and operational discipline
• Ability to manage multiple initiatives in a fast-paced environment
• Comfort executing within defined strategies, workflows, and systems
• Strong written and verbal communication skill

Preferred

• Hands-on experience or strong exposure to HubSpot and Salesforce
• Familiarity with lead lifecycle concepts, MQL/SQL definitions, and attribution
• Exposure to Agile project management concepts or tools
• Experience supporting reporting or dashboards in a marketing or revenue environment