Responsibilities

• Owns the organization’s integrated digital campaign strategy, working in close partnership with the Marketing & Communications Director, Lead User Experience Developer, and Social Media Manager.
• Develop, manage and execute comprehensive digital marketing strategies that align with organizational goals for revenue growth, brand awareness, and thought leadership positioning.
• Serve as the team’s digital marketing subject matter expert, translating the organization’s strategic priorities into integrated digital campaigns spanning social media, email, web, paid media and content.
• Establish and maintain an annual digital campaign calendar, ensuring strategic alignment, cross-functional coordination and visibility into campaign activity and prioritization.
• Supervise the Social Media Manager, providing strategic direction, day-to-day support, and ongoing professional development.
• Partner with the Social Media Manager to ensure social media initiatives ladder up to and amplify the overall digital marketing strategy.
• Work with the Social Media Manager to leverage reporting, competitive analysis and social listening capabilities to inform social strategy decisions and establish effective executive reports.
• Support the Social Media Manager in monitoring platform trends, identifying innovation opportunities, and staying ahead of algorithm and audience behavior changes.
• Oversee digital marketing budgets across channels; track spend and ensure cost-effective, strategic deployment of resources aligned with organizational priorities
• Lead the design, implementation and analysis of multiple concurrent integrated digital marketing campaigns in support of the Society’s strategic priorities.

Requirements

• Bachelor's degree in marketing, communications, or related discipline
• 7+ years of progressive experience in digital marketing, with demonstrated success in strategic planning, execution, and cross-functional collaboration
• 3+ years of people management experience, with ability to lead, coach, and collaborate with experienced professionals
• Demonstrated expertise translating business objectives into actionable digital marketing strategies across social, email, web, and paid channels
• Experience with SEO strategy and its integration with content, web, and paid media programs
• Experience with budget management and financial tracking

Preferred

• Google Analytics certification is a plus
• Active Campaign experience is a plus

Benefits

• health, dental and vision insurance
• competitive retirement plan including employer match
• generous PTO and paid holiday policy