Responsibilities

• Embed within hotel commercial cadence and revenue planning conversations
• Translate booking pace, need periods and demand signals into proactive digital priorities
• Align digital strategy to core KPIs, including occupancy, ADR, channel mix, direct contribution and ROAS
• Match the right marketing lever to the right business need, from immediate demand to long-term growth
• Partner with EMEA peers to develop repeatable dashboards, reporting standards and scalable digital frameworks
• Elevate digital and data fluency across on-property teams, ensuring insights drive smarter commercial decisions
• Champion performance marketing strategy in partnership with agency teams
• Guide channel prioritization and investment recommendations grounded in return expectations

Requirements

• Current, legal and unrestricted ability to work in the United States
• Hybrid role with preference for Miami (Home Office), Nashville, New Orleans, New York, or Dallas; regular on-property engagement expected if not based in Miami Home Office
• 5+ years of digital marketing experience with a strong performance and growth foundation is required

Preferred

• Experience guiding agency-led paid search, paid social and metasearch strategy
• Advanced understanding of ROAS, attribution, channel mix and full-funnel optimization
• Experience partnering closely with Commercial or Revenue teams
• Hospitality, travel or multi-unit experience