Union Grove Farm

Digital Marketing Manager

Chapel Hill, NC (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital marketing and brand growth for a health-focused snack brand across email, social, SEO, and TikTok with data-driven campaigns.

  • Build and optimize multi-channel digital campaigns (email, SMS, social) to drive revenue.
  • Must-have: 2–3 years in digital marketing with trackable results in CPG or wellness brands.
  • Standout: Hands-on experience with Klaviyo/Attentive and emerging channels like TikTok.

Job Description

Responsibilities

  • Build and execute digital marketing campaigns that successfully launch and grow our freeze-dried grape snack brand.
  • Develop a clear brand voice and help maintain consistency across website, email, social media, SMS, and other digital platforms.
  • Identify target audiences, customer segments, and the optimal platforms for reaching them, including emerging channels such as TikTok and TikTok Shop.
  • Manage and optimize email and SMS marketing campaigns, including segmentation, automation, and lifecycle journeys to drive engagement and revenue.
  • Leverage MarTech tools (e.g., Klaviyo, Attentive) to build data-driven campaigns, track customer behavior, and improve retention and conversion.
  • Conduct SEO/AEO research and optimize e-commerce website content to improve search visibility and organic traffic .
  • Create engaging content including social posts, short-form video, blog articles, email campaigns, SMS messaging, and product storytelling.
  • Support TikTok content strategy and explore social commerce opportunities, including TikTok Shop activation and optimization.
  • Support community engagement by responding to followers, encouraging conversation, and helping cultivate brand loyalty.
  • Research competitors, consumer trends, and market opportunities in the snack, specialty food, and wellness space.

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, or related field preferred.
  • 2–3 years of experience in digital marketing, content creation, or brand communications with measurable results.
  • Experience in consumer-packaged goods (CPG), preferably within healthy food, beverage, or lifestyle brands.
  • Strong writing, editing, and storytelling skills.
  • Experience with SEO/AEO, social media platforms, email and SMS marketing, and basic analytics.
  • Hands-on experience with marketing automation and CRM tools such as Klaviyo, Attentive, Mailchimp, or similar platforms.
  • Familiarity with Google Analytics, Meta Business Suite, Canva, TikTok (including TikTok Shop), and website CMS platforms.
  • Ability to balance creativity with data-driven decision-making.

Preferred

  • Interest in food, beverage, agriculture, wellness, or lifestyle branding.