Responsibilities

• The Digital Marketing Manager is responsible for leading, developing, and executing strategic collaborations and driving impactful marketing initiatives with partners to drive new customer mix and enhance value for current customers.
• This role will work closely with other departments including Paid Media, Social Media, Analytics, Database Management, Product Development, Call Center, Finance, Legal, as well as the Global Rental Operations team (Yield, Sales, Distribution, Rental Services, and Operations) to develop and execute marketing strategies.
• Also responsible for effectively managing the budgets, program effectiveness measurements and return on investment for marketing programs developed.
• This position leads and champions effective organizational changes, and supports and encourages a positive, performance-based culture.
• Strategic Planning & Partnering: Partner with various stakeholders to intake and align on business goals and KPI’s to build foundation for strategic plans.
• Strategic Planning & Partnering: Coordinate with external partners to identify co-marketing opportunities and advertising placements.
• Strategic Planning & Partnering: Conceptualize and manage development of strategic campaigns and partner with internal teams and external partners to drive marketing programs while maximizing results to meet targeted KPIs.
• Strategic Planning & Partnering: Translate strategic opportunities into an annual calendar of Marketing and Communications Initiatives and meet with internal partner groups to ensure support buy-in.
• Strategic Planning & Partnering: Implement digital analytics across various mediums to gain customer insights and provide partners with necessary data for optimized decision making.

Requirements

• Bachelor’s Degree in related field
• 5+ years of marketing experience including digital marketing, social media, direct mail, etc.
• 2+ years of experience managing vendor partnerships and/or direct reports.
• Experience leading marketing strategy to achieve goals
• Understanding of digital and social marketing landscape
• Experience working successfully across teams in a matrixed corporate environment
• Experience managing and coordinating with global marketing teams
• Previous experience with a timeshare, hospitality or online travel agency a plus
• Self-starter with ability to achieve stretch goals in a fast-paced environment
• Ability to work effectively across teams globally to achieve results

Benefits

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan