Digital Marketing Manager

New York City, NY (Hybrid)

$90K/yr – $105K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and deliver the end-to-end digital marketing program across social, email, and website content, coordinating cross‑functional teams to execute campaigns, maintain brand voice, and report performance.

  • Lead cross‑functional campaigns and mentor a direct report
  • Ensure cohesive, brand‑consistent customer experiences across email and social

Job Description

Responsibilities

  • Partner with the Digital Marketing Director to support and execute digital marketing strategy across social media, email marketing, and website content
  • Manage day-to-day owned media workflows and ensure all digital communications align with brand voice, seasonal priorities, and business objectives
  • Oversee the creation and management of copy across digital channels and ensure consistency in tone, messaging, and brand accuracy
  • Develop creative briefs and coordinate timelines, approvals, translations, assets, and deliverables across multiple stakeholders and regions
  • Build, schedule, and deploy all email marketing communications across various markets and languages
  • Manage the seasonal digital marketing calendar in partnership with merchandising, buying, and cross-functional teams to align campaigns with product deliveries, launches, and company priorities
  • Support the evolution of the brand’s social media presence through strategic input, content planning, and performance learnings
  • Collaborate with internal creative teams, copywriters, and external partners or agencies to execute digital campaigns and content initiatives
  • Ensure all digital touchpoints—including email and social—deliver a cohesive and elevated customer experience reflective of the brand
  • Manage reporting and insights for digital marketing initiatives and consolidate data from global teams into clear and actionable monthly performance reports

Requirements

  • Minimum of 5 years of experience in digital marketing, brand marketing, or communications, preferably within luxury fashion, beauty, lifestyle, or a creative agency environment
  • Demonstrated experience with social media management, email marketing, digital campaign execution, and content workflows
  • Strong copywriting and copy-editing sensibility with a clear understanding of brand voice and tone
  • Appreciation and awareness of the luxury fashion landscape, creative culture, art, and competitive market trends
  • Highly organized with the ability to manage multiple projects, timelines, and stakeholders simultaneously in a fast-paced environment
  • Strong cross-functional communication skills with the ability to build trusted relationships across teams and levels of seniority
  • Diplomatic, level-headed, and collaborative approach to problem-solving and stakeholder management
  • Strong attention to detail, analytical mindset, and ability to derive insights from digital performance reporting

Preferred

  • Experience working within global organizations and coordinating across regions and languages strongly preferred
  • Experience managing direct reports or mentoring junior team members preferred
  • Proficiency in email marketing platforms, social media management tools, and digital reporting platforms preferred

Benefits

  • Thom Browne Classic Uniform
  • Hybrid work schedule
  • 401(k) company match
  • Comprehensive benefits package
  • Diverse and inclusive working environment
Thom Browne, Inc. logo

Thom Browne, Inc.

2.0 Glassdoor

Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring.In 2001, Browne began his business with five suits in a small “by appointment” shop in New York City’s West Village and, in the years following, expanded his business to include complete ready-to-wear and accessories collections for both men (2003) and women (2011). Browne has also become known for his highly conceptual runway presentations which have gained global attention for their thought provoking and dramatic themes and settings.Browne was announced as the Chairman of the Council of Fashion Designers of America, effective January 1, 2023. Browne has been honored with the CFDA Menswear Designer of the Year Award (2006, 2013, 2016), the GQ Designer of the Year (2008), the FIT Couture Council Award (2017) as well as the Cooper Hewitt National Design Award (2012). His designs are recognized by museums around the world including the Louvre Museum, the Costume Institute at the Metropolitan Museum of Art, the Museum of Modern Art, the Victoria & Albert Museum, the Costume Museum at Bath and the Mode Museum Antwerpen.The brand is currently offered in over 300 leading department store and specialty boutique doors across 40 countries and through 107 retail stores, flagships and shop-in-shops in key cities such as New York, London, Milan, Tokyo, Hong Kong, Beijing, Shanghai, Seoul, San Francisco, Singapore, Vancouver and Kobe. Thom Browne has been part of the Zegna Group, which currently retains 90% ownership and is publicly traded on the New York Stock Exchange.

Founded in 2006
New York, New York, USA
482 employees (100 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$5.8K
Traffic Source Mix
Search
48.8%
Direct
37.6%
Referral
2.7%
Social
1.4%
Paid
5%

Headcount Trend

Current headcount: ~483

Marketing Team

Marketing Team Size
56 (12% of company)

Funding

Last Raise
Series Unknown

Funding History

  • Apr 2016
    Series Unknown
  • Feb 2016
    Private Equity

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