Textiles Coated International

Digital Marketing Manager

Londonderry, NH (Hybrid)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive full‑funnel digital marketing for a textiles manufacturer, coordinating paid, owned, and earning channels to optimize conversions and fuel pipeline growth.

  • Must-have: 3–5 years of proven paid media results.
  • Standout: Experience with marketing automation and CRM for nurture workflows.

Job Description

Responsibilities

  • Develop and execute digital marketing strategies across paid, owned, and earned channels
  • Manage and optimize campaigns across Paid search (Google Ads, Bing), Paid social (Meta, LinkedIn, etc.), Email marketing, SEO and content distribution
  • Manage lead capture, scoring, and nurture workflows using marketing automation and CRM tools to drive conversion and pipeline growth
  • Oversee website performance, landing pages optimization, and user journeys
  • Contribute to content creation and management, including website, social media, and campaign assets, with a focus on optimization and engagement
  • Analyze performance using tools such as Google Analytics (GA4) and reporting dashboards; track ROI, CAC/CPL, and channel performance
  • Run A/B tests on ads, landing pages, and funnels to improve conversion rates
  • Collaborate with external agencies and internal teams to deliver cohesive campaigns
  • Stay up to date on digital marketing trends, platform updates, and best practices

Requirements

  • Degree in Business, Marketing or related fields
  • 3–5 years of experience in digital marketing or performance marketing
  • Proven experience managing paid media campaigns with measurable results
  • Strong understanding of SEO, CRO, and marketing funnels
  • Deep knowledge of CRM systems and lifecycle marketing, including lead management and nurture workflows
  • Hands-on experience with tools such as GA4, Google Ads & Meta Ads Manager, Marketing automation platforms (HubSpot, Marketo, etc.)
  • Experience in content creation and management, with the ability to optimize content for performance and engagement
  • Strong analytical skills with the ability to interpret data, develop insights and ideas, and apply findings to drive optimization, performance improvements, and business impact
  • Excellent communication and project management skills

Preferred

  • Experience in e-commerce, with a strong understanding of online conversion, merchandising, and performance metrics
  • Experience in Manufacturing is a plus
  • Experience managing agencies or freelancers

Marketing Team

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