Digital Marketing Manager

Rancho Palos Verdes, CA (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Digital marketing leader who plans, executes, and optimizes multi-channel campaigns (paid search, display, email) and manages the resort website to boost bookings. Focus areas include SEM/SEO alignment, content optimization, and data-driven performance reporting. Strong collaboration with cross-functional teams and a results-oriented approach to email marketing and analytics.

Job Description

Responsibilities

  • Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including paid search, display advertising, and email marketing.
  • Ensure all campaigns are aligned with overall marketing objectives and perform optimally to drive bookings and revenue.
  • Oversee and manage the resort’s website, ensuring all content is up-to-date, engaging, and optimized for both user experience and search engine performance.
  • Collaborate with internal teams to ensure the site reflects the Terranea brand, is consistent with marketing initiatives, and provides seamless navigation for potential guests.
  • Develop and manage digital advertising strategies, including paid search, display ads, and programmatic advertising. Continuously monitor, adjust, and report on digital ad performance to maximize reach, conversions, and ROI.
  • Implement A/B testing and other optimization techniques to improve campaign results.
  • Collaborate on enhancing SEO practices across digital platforms. Lead SEM campaigns, ensuring that paid search and organic efforts are aligned to capture the right audience and drive traffic to the resort’s website.
  • Track, analyze, and report on the performance of digital marketing campaigns, website traffic, conversion rates, and key performance indicators (KPIs) using tools like Google Analytics, Revinate, and other relevant platforms.
  • Provide regular performance reports and insights to drive continuous improvement.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • At least 3 years of experience in digital marketing, particularly in the hospitality or luxury sector.
  • Proven track record in email marketing, including developing, executing, and optimizing email campaigns.
  • Experience in developing and executing successful digital campaigns across multiple channels (email, paid search, display ads, etc.).
  • Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, or similar).
  • Expertise in content management systems (CMS), Google Analytics, Google Ads, and other relevant digital tools.
  • Basic knowledge of HTML and SEO best practices is a plus.
  • Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator) is an asset for creating email assets and digital content.
  • Strong ability to analyze email performance metrics (open rates, click-through rates, conversions) and make data-driven decisions.
  • Experience in A/B testing and performance analysis to optimize digital marketing strategies.
  • Ability to track, interpret, and report on KPIs across email and other digital channels.

Preferred

  • Experience in digital marketing within the hospitality or luxury resort industry is a plus.

Benefits

  • We offer a competitive benefit package for full-time, regular team members that includes: group medical, dental, vision, life, disability benefits, and an employee assistance program.
  • We have paid time off/sick time and are proud to offer participation in a 401(k) plan with a company match!
Terranea Resorts logo

Terranea Resorts

Terranea Resort offers a unique environment, where panoramic ocean views foster a peaceful ambiance along the Palos Verdes Peninsula. Since we opened our doors in 2009, Terranea has diligently worked to earn a reputation as both a premier resort that takes care of its guests and an excellent employer that provides a rewarding work environment for our employees.Our culture and community is built on the collaboration of every team member who walks through our doors. We work hand in hand to make sure we operate our business in a safe and responsible way—that protects the health of our guests, associates, their families, and the land around us."Life is Different at Terranea." It's something we often say, because it's true. We're not like most workplaces. Aside from our spectacular physical environment, nestled along the pristine patch of coastline in Palos Verdes, we also work as a team to create a spectacular work environment that encourages, motivates, empowers, and rewards. We want associates to create their dream career, so we focus on providing the tools and resources to make that happen. We offer numerous cross-training courses, professional memberships, management classes, and more. We want associates to be proud of their career and proud to work at Terranea.

Founded in 2009
Rancho Palos Verdes, California, USA
570 employees (9 in marketing)

Traffic Signals

Monthly Visitors
100.2K
Monthly Google Ads Budget
$9K
Traffic Source Mix
Search
40.7%
Direct
30.2%
Referral
5.6%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~570

Recent News