T3 Services Group

Digital Marketing Manager

Spokane, WA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated digital marketing and SEO program delivery across channels to boost traffic, engagement, and conversions.

  • Own campaign planning and execution across paid search, social, email, and display.
  • Must-have: 3–5+ years in digital marketing with WordPress (Elementor) and CRO experience.
  • Standout: Ability to set up GA4/GA tracking, GTM, and Looker Studio reports for data-driven optimization.

Job Description

Responsibilities
  • Execute and support SEO initiatives in partnership with external vendors
  • Build and optimize landing pages to support marketing campaigns and promotions
  • Support demand generation campaigns through page builds, UX improvements, and alignment
  • Plan, launch, and manage integrated marketing campaigns across channels such as paid search, social media, email, and display advertising to drive traffic, engagement, and conversions
  • Analyze website and campaign performance, surface insights to leadership and implement data-driven improvements to boost conversion rates and user experience
  • Develop and manage campaign tracking and attribution frameworks (e.g., multi-touch, first/last click), ensuring accurate performance measurement across channels and translating insights into data-driven optimization strategies
  • Coordinate with SEO and PPC vendors to ensure campaigns and content are implemented correctly
  • Manage and optimize paid social campaigns (Meta), including setup, targeting, and performance improvements
  • Manage relationships with third-party vendors, agencies, and freelancers to ensure timely, high-quality deliverables
Requirements
  • Education: High School Graduate or General Education Degree (GED): Required.
  • 3–5+ years of hands-on digital marketing experience
  • Experience working in WordPress (Elementor or similar theme builder)
  • Demonstrated expertise building and optimizing landing pages with persuasive copy, effective offer framing, and conversion rate optimization (CRO) best practices to drive measurable improvements in conversions and user engagement
  • Experience with testing and debugging of tracking implementations in Google Tag Manager, configuring tags and triggers, identifying and resolving issues to ensure accurate data collection and reliable performance
  • Utilization of Google Analytics (GA4) to analyze web page performance and user behavior, and generate actionable insights while ensuring accurate tracking of key events and alignment with organizational goals
  • Experience launching social media campaigns and using paid search channels, Google Ads, Bing Ads and third-party aggregators (Yelp, Angi, Thumbtack, Nextdoor)
  • Experience with optimizing Google Business Profiles for local map visibility, along with updating images and creating posts
  • Working knowledge of SEO tools such as Ahrefs, SEMrush, BrightEdge or similar
  • Knowledge of website performance metrics and use of Looker Studio or similar for creating reports