Responsibilities

• Own our search strategy end-to-end, from technical site audits and content optimization to managing Google Ads campaigns for thousands of industrial equipment listings
• Own and execute our technical SEO strategy, including crawl health, site architecture, indexation, Core Web Vitals, structured data/schema markup, and internal linking across a large-scale listing marketplace
• Conduct ongoing keyword research targeting industrial equipment categories, machinery types, and buyer intent queries
• Optimize listing pages, category pages, and static content for on-page SEO factors
• Build and manage a content strategy (blog, guides, landing pages) to capture informational and commercial search queries
• Manage and grow our backlink profile through outreach, partnerships, and digital PR
• Monitor rankings, organic traffic, and conversions using Google Search Console, GA4, and third-party tools like Ahrefs or Semrush
• Identify and resolve crawl errors, duplicate content, thin pages, and other technical issues at scale

Requirements

• 3 - 5+ years of hands-on experience in SEO and PPC, ideally at a marketplace, e-commerce site, or large content-heavy website
• Proven track record of growing organic traffic and managing profitable paid search campaigns
• Strong technical SEO skills — you're comfortable in Search Console, can read a crawl report, and understand how a site with hundreds of thousands of URLs works
• Proficiency with tools like Google Ads, Google Analytics 4, Google Search Console, Ahrefs or Semrush, Screaming Frog, and Google Tag Manager
• Ability to work independently, manage multiple priorities, and take full ownership of projects
• Strong analytical mindset, you make decisions based on data, not hunches
• Excellent written communication skills for ad copy and content briefs
• Familiarity with B2B or industrial markets is a strong plus, but not required

Preferred

• Experience with large-scale or programmatic SEO (optimizing hundreds of thousands of listing pages)
• Familiarity with schema markup for product/listing pages
• Basic HTML/CSS knowledge
• Experience with email marketing or marketing automation

Benefits

• Health/Dental Benefits
• Hybrid Flexibility
• Direct access to ownership and real decision-making authority
• A stable, established brand with nearly 100 years of industry history and a massive opportunity to modernize and grow digitally