Responsibilities

• Plan, execute, and optimize Facebook Ads and Google Ads campaigns to generate qualified estate planning leads
• Develop and maintain a comprehensive SEO strategy to ensure the website ranks for relevant search queries
• Manage and grow social media presence through engaging content that informs, educates, and converts
• Track, analyze, and report on campaign performance, continuously refining strategies for improved results
• Create high-quality legal and educational content, including blogs, website copy, email sequences, and guides to build trust and authority
• Lead brand-building initiatives across digital and print channels, maintaining a consistent and compelling voice
• Leverage AI tools to accelerate content creation, optimize ad copy, analyze performance data, and automate routine tasks
• Plan and execute live and virtual seminars to position Carolina Estate Planning as a market leader
• Organize and manage referral partner events, fostering relationships that generate warm introductions and referrals
• Build and maintain a strong referral partner network, including financial advisors, CPAs, elder law professionals, and other centers of influence

Requirements

• Minimum of 3+ years of hands-on digital marketing experience, preferably in professional services, legal, or financial sectors
• Proven success in managing paid advertising campaigns on Facebook and Google, with demonstrable results and ROI
• Proficiency with AI tools such as ChatGPT, Jasper, Claude, and others, integrated into daily workflows
• Experience in building and maintaining referral relationships or partner networks
• Exceptional writing skills with the ability to produce engaging, accurate, and high-quality long-form content
• Experience planning and executing events or seminars from conception to follow-up
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Ability to thrive in fast-paced, entrepreneurial environments with minimal supervision

Benefits

• Competitive base salary ranging from $85,000 to $95,000, plus performance-based bonuses
• Comprehensive health and wellness benefits including Medical, Dental, Vision, Employee Assistance Program, Life Insurance, and 401(k) match
• Flexible hybrid work arrangements to support work-life balance
• Direct mentorship and access to firm leadership, including the Founder and Fractional CMO
• A supportive culture that values personal and professional growth
• Opportunities for ongoing learning through training, workshops, and career development resources
• A dynamic team environment that recognizes and rewards high performance