Digital Marketing Manager at Sugarfina USA LLC | Los Angeles, CA | $75K/yr – $90K/yr

Sugarfina USA LLC

Digital Marketing Manager

Los Angeles, CA (On-site)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the multi-brand email, SMS and loyalty marketing program, aligning automation, paid media support, and partner partnerships to drive ROAS and list growth.

Own day-to-day email/SMS production and Klaviyo flows, keeping copy and creative fresh.
Coordinate cross-brand media planning and platform capabilities, including Rakuten affiliate strategy and SugarfinaRewards optimization.
Lead cross-functional briefs and performance reviews to improve ROAS, list growth, and loyalty outcomes.

Job Description

Responsibilities

Execute day-to-day production of marketing email and SMS
Set up email and SMS automated flows in Klaviyo and routinely check to keep creative and copy up to date
Lead bi-weekly MAR COM meetings to go over email & SMS performance, overall site revenue, and weekly promotion
Reach out to potential brands for sweepstakes opportunities to grow the email and SMS lists
Manage Asana tickets and creative requests for Digital Designers, including email asset development
Oversee advertising and budget strategies for Google Ads, Amazon Ads, Microsoft Ads Meta Ads and Pinterest Ads across Sugarfina, BOXFOX, Caffe Luxxe, and Candy Club
Work with reps at the different platforms to be in the loop on new capabilities
Oversee strategy for Rakuten Affiliate Network including publisher outreach and optimization
Responsible for updating and optimizing creative across all advertising platforms to drive strong ROAS and achieve year-over-year performance growth
Manage SugarfinaRewards program
Create an email and SMS schedule with Loyalty exclusive offers
Plan special rewards for SugarfinaRewards program
Updating Narvar
Affiliate outreach & coordination

Requirements

2+ years of experience in digital marketing, performance marketing, or growth marketing (email, SMS, paid media, and/or ecommerce)
Hands-on experience managing paid media campaigns across platforms such as Google Ads, Meta, Pinterest, Amazon Ads, and/or Microsoft Ads
Experience with email and SMS marketing tools (Klaviyo preferred), including campaign execution and automation workflows
Strong analytical skills with experience interpreting performance data and optimizing for ROAS
Familiarity with affiliate marketing networks (e.g., Rakuten, TikTok) and influencer/creator partnerships a plus
Experience supporting ecommerce and retention programs (loyalty programs, subscription, or CRM initiatives)
Strong project management skills; experience with tools like Asana or similar workflow systems
Ability to manage multiple projects across brands in a fast-paced, deadline-driven environment
Strong written communication skills and attention to detail in both copy and creative execution
Comfortable collaborating cross-functionally with creative, marketing, and external brand partners

Preferred

Experience with Narvar
Experience with influencer/creator partnerships

Sugarfina USA LLC

3.0 Glassdoor

Sugarfina is an international candy brand, combining high-quality luxury candy with a fun and engaging aesthetic. We have created a new space in the luxury confections market and continue to redefine what it means to be a luxury candy brand. By partnering with the best artisanal candy makers around the world, Sugarfina offers uniquely innovative flavors that can't be found anywhere else. We are known for our famed Champagne Bears® made with Dom Pérignon Vintage Champagne, Rosé All Day Bears® made with Whispering Angel Rosé, and Tequila Grapefruit Sours made with Casamigos Tequila, Sugarfina has a grown-up gummy for every palate. Sugarfina has approximately 21 retail locations in the United States, Canada, and Hong Kong. We also sell directly to consumers through our e-commerce business, in specialty retailers, luxury department stores, and corporate gifting. Sugarfina’s exclusive and innovative line of products is offered in distinctive and iconic packaging. If you’re looking for a collaborative, innovative, and sweet work environment, join us as we continue to lead the luxury candy market.

Founded in 2012

Los Angeles, California, USA

152 employees (12 in marketing)

www.sugarfina.com

47% recommend to a friend

44% CEO approval