Responsibilities

• Own and manage the HubSpot platform end-to-end across Content Hub, Marketing Hub, and CRM
• Build and maintain complex workflows, automated nurture sequences, and multi-touch campaigns
• Create and deploy smart content experiences that personalize messaging based on lifecycle stage, industry, and persona
• Build, manage, and optimize landing pages with compelling CTAs and A/B testing
• Manage and update the Stearns Bank website using HubSpot Content Hub, ensuring accuracy and brand consistency
• Develop and execute a comprehensive B2B content strategy aligned to buyer journeys and business objectives
• Analyze customer behavior, campaign performance, and website analytics to identify opportunities for continuous improvement
• Develop testing roadmaps using A/B and multivariate testing to improve engagement and conversation rates, piloting new digital marketing strategies, customer experiences, and technologies
• Write, edit, and manage high-quality digital content including blog posts, case studies, whitepapers, emails, website copy, and social content
• Collaborate with subject matter experts, sales, and product teams to translate complex financial topics into clear, compelling content

Requirements

• Occasionally lift and/or move up to 10 lbs
• Literacy in English
• Ability to sit for extended periods of time, twist, bend, sit, walk use hands to twist, handle or feel objects, tools, or controls, such as computer mouse, computer keyboard, calculator, stapler, telephone, staple puller, etc., reach with hands and arms, balance, stoop, kneel, talk, or hear
• Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus

Preferred

• HubSpot certifications (Content Marketing, Marketing Hub, & CMS Hub)
• Experience in financial services, banking, or a regulated industry
• Excellent project management skills, ability to manage your
• Familiarity with CRM-integrated lead scoring and lifecycle marketing
• Experience with Google Analytics 4, Search Console, or third-party SEO platforms
• Experience with Asana or similar project management platform preferred

Benefits

• Employee Stock Ownership Plan & 401k Plan
• Healthcare (Medical, Dental, Vision, Telehealth, Life insurance)
• 12-week Paid Parental Leave and Medical Leave: With a cap of 20 weeks for eligible team members who qualify for both Medical and Parental Leave related to the birth of a child.
• $5,000 Family Care Reimbursement: Childcare, Elder Care, Student Loan Debt, Pet expenses, Down Payment Assistance
• PTO from 13 to 23 days depending on tenure. Cashout and Carryover options
• 10 Days Sick Time
• 11 Paid Holidays
• 4 Days Volunteer Time
• 2 Days Self Allowance Time
• Tuition Assistance