Digital Marketing Manager

USA (Remote)

$85K/yr – $110K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive social media strategy and multi‑channel digital campaigns for healthcare/enterprise growth, with hands‑on management of major platforms and SEO/web delivery.

  • Must-have: 5–7 years in digital marketing (B2B/healthcare), plus hands‑on LinkedIn Campaign Manager and Google Ads.
  • Standout: Own multi‑channel campaigns (paid search/social/programmatic/SEO) with analytics dashboards and vendor coordination.
  • Strong ability to translate data into actionable optimization across platforms and teams.

Job Description

Responsibilities

  • Own the strategy and day‑to‑day management of LinkedIn, Facebook, Instagram, Performance Max, and YouTube, including planning, ad strategy, budgeting, scheduling/publishing, optimizing, community management, and profile upkeep. Partner with the marketing and creative teams to repurpose content to build brand awareness and thought leadership and reflects brand voice and tone including but not limited to microcontent, clinician stories, testimonials, infographics, short‑form video, etc.
  • Collaborate with internal stakeholders on a shared social media calendar, and post scheduling, to ensure consistent, timely posting and alignment with recruiting, growth and brand objectives. Support and encourage colleague engagement to grow their personal brands on social media.
  • Support executive thought leadership on LinkedIn—including strategy, content planning/posting, engagement tactics, profile enhancements, and audience growth—to increase visibility and influence in healthcare (including direct support for select executives).
  • Collaborate with the marketing team to brainstorm social and web strategies for multi‑channel digital marketing campaigns aligned to enterprise growth, service line priorities, and go‑to‑market strategies.
  • Develop and launch integrated campaigns across paid search, paid social, programmatic display, and retargeting, including budget management, audience targeting and testing.
  • Partner with external vendors, ad platforms, and media partners, to evaluate performance, negotiate budgets, and align optimization strategies.
  • Serve as the day-to-day contact with our external web vendor for website services and SEO including design, maintenance, updates, hosting, and performance.
  • Manage, build, edit and maintain webpages using our CMS WordPress.
  • Oversee SEO execution—keyword strategy, on‑page optimization, content recommendations, link building, and performance tracking/reporting—to improve organic visibility and traffic.

Requirements

  • 5–7 years of digital marketing experience, preferably in B2B and/or healthcare.
  • Hands on experience with LinkedIn Campaign Manager and Google Ads; proficiency with social scheduling/reporting tools (e.g., Sprout Social, native social platforms).
  • Experience with Google Analytics (GA4), CRM systems (e.g., Salesforce), and campaign dashboards; strong analytical skills to translate data into action.
  • Vendor/agency management experience (web/SEO and/or media); basic design skills (e.g., Canva) preferred.
  • Proven ability to build and optimize campaigns that drive qualified leads and measurable pipeline.
  • Strong expertise in demand generation, SEO/SEM, paid media, and marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
  • High attention to detail paired with exceptional writing and editing skills; able to tailor messaging by audience and channel.
  • Strong project management capabilities; comfortable managing multiple priorities and deadlines.

Preferred

  • Familiarity with healthcare compliance/regulatory considerations is a plus.

Benefits

  • Medical insurance, Dental insurance, and Vision insurance
  • Health care and dependent care flexible spending account
  • 401(k) retirement savings plan with a company match
  • Paid time off (PTO) begins accruing immediately upon start date at a rate of 15 days per year, in accordance with Sound's PTO policy
  • Ten company-paid holidays per year

Compensation

  • $85,000-$110,000. Exact pay will be determined based on candidate experience and geographical location.

About Sound

  • About Sound Founded in 2001 and headquartered in Nashville, TN, Sound Physicians is a nationally respected, physician-led medical group practicing in 400+ hospitals across 45 states. Our team of 4,000+ clinicians and 1,000+ business professionals across the country is united by one mission: to build exceptional clinical partnerships that unlock quality, affordable, dignified care for everyone – no matter who they are or where they live. With physician-led clinical teams and more than two decades of operational expertise, we’ve refined what it takes to consistently deliver exceptional care in hospital medicine, emergency medicine, critical care, anesthesia, and telemedicine.
Sound Physicians logo

Sound Physicians

3.6 Glassdoor

Physician-founded and led, our national, multi-specialty medical group is made up of more than 4,000 physicians, APPs, CRNAs, and nurses who practice in 400-plus hospitals across 45 states. With specialties in emergency and hospital medicine, critical care, anesthesia, and telemedicine, our partners have benefited from Sound’s 22 years of experience innovating and leading through an ever-changing healthcare landscape — with patients at the center of our universe.

Founded in 2001
Nashville, Tennessee, USA
2.7K employees
66% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
125K
Monthly Google Ads Budget
$6.7K
Traffic Source Mix
Search
43%
Direct
48.6%
Referral
6.7%
Social
0.5%
Paid
1.2%

Headcount Trend

Current headcount: ~2.7K

Funding

Total Funding
$2.2B
Last Raise
$2.2B
Private Equity, 8 years ago

Funding History

  • Jun 2018
    Private Equity • $2.2B

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