Digital Marketing Manager

USA (Remote)

$120K/yr – $200K/yrSenior Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own and execute a state-of-the-art ABM program, lead outbound and inbound nurture campaigns, and drive BDR enablement and lead engagement across ICPs and buyers.

Own ABM strategy and programs
Develop and manage personalized nurture sequences for inbound and outbound leads
Collaborate with BDRs to track content engagement and lead progression

Job Description

Responsibilities

Architect, design, create, and implement/execute a state-of-the art Account Based Marketing (ABM) strategy and program
Generate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs
Hands-on Account-Based Marketing Outbound campaign specialist
Create a curated targets for individuals within specific target accounts
Always-on Campaigns
Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads
Marketing engine
Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities
BDR content, emails, scripts, snippets, and call strategies
Enable BDRs to know all of the content was downloaded, watched, selected, or viewed

Requirements

2–5 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
Understanding of marketing funnels, lead generation, and conversion optimization
Strong written and verbal communication skills
Ability to thrive in a fast-paced, execution-driven environment
Bachelor’s degree in marketing, business, or related field

Preferred

Experience with AI-driven marketing tools and campaign optimization
Exposure to account-based marketing (ABM)
Experience working with paid media budgets and/or agencies
Familiarity with cybersecurity or enterprise SaaS markets
While not required, candidates with experience in Cloud Security, DevSecOps, Application Security, Software Supply Chain Security, or containerization technologies such as Docker and Kubernetes will be given strong preference.
Candidates located in or willing to work in the San Francisco Bay Area are also strongly preferred.

Benefits

Medical, dental, and vision insurance
401(k)
Flexible PTO
Flexible remote/hybrid work environment
Opportunity to work with cutting-edge cloud-native and cybersecurity technologies in a high-growth company