Responsibilities

• Owning the end-to-end execution of email campaigns and onsite marketing campaigns for paid memberships.
• Day-to-day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization—supporting a broader vision to grow paid memberships and membership renewal rates.
• Execute Digital Marketing Campaigns: Create and project manage the development and optimization of email and onsite marketing programs and assets across awareness, sign up, onboarding, engagement, and retention as defined by the Director.
• Coordinate deployment of cross-channel campaigns including email, website, browser notifications.
• Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
• Creative Briefing and Asset Management: Write detailed project briefs and collaborate with marketing, copywriter, editorial, and design teams to ensure assets are timely, on-brand, and optimized for performance.
• Review and traffic creative assets for stakeholder approval.
• Campaign Operations: Set up campaign tracking links and UTMs, and coordinate tagging with product and engineering.
• Maintain comprehensive documentation for all live and upcoming campaigns.
• Performance Reporting and Optimization: Monitor and report on campaign KPIs (e.g. conversion rate, click rate) using tools such as Piano, Looker, Iterable and other dashboards.

Requirements

• Education: Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
• Minimum 5 years of hands-on experience in direct marketing, lifecycle marketing, consumer marketing or CRM, preferably for a subscription-based on paid product.
• Proven ability to manage end-to-end campaign execution, including briefing, QA, deployment, and performance tracking.
• Knowledge of onsite targeting/segmentation and campaign optimization
• Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.
• Analytical proficiency in reviewing performance data and making recommendations for improvement.
• High level of organization and attention to detail, with experience managing multiple priorities.
• Excellent written and verbal communication skills.
• Comfort working in a highly matrixed, cross-functional environment.

Benefits

• In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.