Responsibilities

• Own DTC revenue performance across all owned digital channels, from conversion, AOV, and growth metrics
• Lead paid media strategy and execution across DTC channels
• Manage the digital marketing budget and optimize spend across performance and retention
• Track and report on core KPIs including ROAS, conversion rate, AOV, and channel ROI
• Own email marketing, end to end strategy, list management, segmentation, and performance
• Build and manage SMS marketing from the ground up
• Develop and grow loyalty and retention programs that drive repeat purchase and lifetime value
• Own affiliate and creator commerce programs from an ecommerce perspective and partnering with social media manager.
• Manage Faire as a wholesale digital channel
• Partner with website merchandiser on DTC site performance, A/B testing, and user experience

Requirements

• 4+ years in digital marketing or ecommerce, with hands-on experience managing paid media, email, and site performance
• Proven track record driving DTC revenue growth
• Experience with email and SMS platforms (Klaviyo or similar), paid media channels (Meta, Google), and site analytics
• Strong analytical mindset - comfortable with data, dashboards, and performance metrics
• Experience managing or mentoring team members while staying hands-on with execution
• Organized and detail-oriented - able to manage multiple channels and priorities simultaneously

Nice to have

• Experience with affiliate programs, loyalty platforms, or wholesale digital channels a plus
• Passion for creative communities and craft culture a plus