Digital Marketing Manager - Paid Social, Programmatic & Creative

Wilmington, DE (On-site)

$91K/yr – $146K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid social and programmatic initiatives with end-to-end program management, measurement design, and cross-functional leadership to drive scalable, profitable growth in a risk-aware environment.

  • Paid Social & Programmatic Execution: Own the activation, optimization, and cross-channel alignment to hit growth goals.
  • Measurement & Insights: Build and own measurement plans that demonstrate business impact to senior leadership.
  • Cross-Functional Leadership: Lead projects and creative production with agency partners to maximize creative effectiveness.

Job Description

Lead hands-on-keyboard execution on Paid Social.
Collaborate with our media agency on Programmatic marketing.
Build measurement plans to demonstrate business impact.
Project manage digital creative production to maximize creative effectiveness.
Develop refreshing digital marketing strategies and execute comprehensive Paid Social & Programmatic campaigns to scale profitable growth.
Manage complex and/or high-risk internal and external consulting and advisory services for businesses or functions within own portfolio.
Lead cross-functional teams or projects with significant resource requirements, risk and/or complexity.
Independently manage end-to-end functional programs.
Craft compelling, insights-based presentations for senior leaders.
Lead creative feedback and strategy.
TD logo

TD

3.9 Glassdoor

The Toronto-Dominion Bank & its subsidiaries are collectively known as TD Bank Group (TD). TD is the sixth largest bank in North America by assets & serves approx. 28 million customers in a number of locations in key financial centres around the globe. With over 95,000 employees, TD ranks among the world's leading online financial firms, with more than 17 million active online and mobile customers. Delivering legendary customer experiences is who we are & is part of our goal to be the Better Bank. Visit our Careers page to learn more about TD & why TD is a great place to work.

Founded in 1955
Toronto, Ontario, CAN
103K employees (2,471 in marketing)
74% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
46M
Traffic Source Mix
Search
22.6%
Direct
70.3%
Referral
5.1%
Social
0.2%
Paid
1.7%

Headcount Trend

Current headcount: ~103.6K

Marketing Team

Marketing Team Size
1,646 (2% of company)
Median Career Experience
17 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$4.8B
Last Raise
$95.6M
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $95.6M
  • Sep 2025
    Post IPO Debt • $750M
  • Jul 2025
    Post IPO Debt • $19.8M

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